US Open Sponsors Hold Court With More Than Just Ads and Activations
The US Open keeps serving up an increasing number of diverse, engaged fans, and brand sponsors know it often requires more than a logo to hold court at this stateside Grand Slam. Last year, 799,402...
View ArticleLipton Ice Tea’s Streetwear Collab Kicks Off Marketing Refresh
As unexpected brand partnerships reach a peak, a fresh collaboration this summer comes from Lipton Ice Tea and streetwear label Cruel Pancake. "That Summer Feeling" is Lipton Ice Tea's first venture in...
View ArticleWall Street’s Fears of the Bursting AI Bubble Don’t Bother Marketers
Take a cursory glance at recent headlines, and you'd be forgiven for thinking that the generative artificial intelligence bubble is bursting, for Wall Street, at least. Marketers, however, take a...
View ArticleReported Chick-fil-A Streaming Service Has Industry Experts Crying Fowl
Chick-fil-A is not only serving chicken--it's looking to serve up original content, too. Deadline reported Wednesday that the fast food chain known for its chicken sandwiches is working with some major...
View ArticleSimplifying Advertising in Walled Gardens With Sean Muller of iSpot
In this episode of The Garage, "Exploring CTV and Retail Media Networks," hosts Dan Massimino and Evan Hovorka are joined by Sean Muller, founder and CEO of iSpot. They discuss the rapid shift from...
View ArticleNBCU Secures 60% Boost in Paralympic Ad Sales With Toyota Back as Presenting...
Today, NBCUniversal announced a record number of advertisers for the 2024 Paralympic Games, with a 60% increase in ad sales. Among those advertisers, Toyota is returning as the presenting sponsor. With...
View ArticleGreta Lee Brings Risky Business Flair to Calvin Klein Campaign
The new campaign for Calvin Klein is a little Risky Business and a lot of empowered exhibitionism, wrapped in '90s nostalgia. The work features actor Greta Lee in a brand debut that may be this fall's...
View ArticleRetail Media Startup Topsort Wants to Challenge Giants Criteo and Microsoft
Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. Three-year-old Topsort sells...
View Article5 Marketing Lessons From the ‘It Ends With Us’ PR Saga
As in many break rooms around the world, the film It Ends With Us has taken my team of multi-generational, diverse, and wickedly smart staffers down a rabbit hole of questions, comments and strong...
View ArticleGoogle Objects to DOJ’s List of Adtech Vet Witnesses, Claiming ‘Lack of...
Earlier in July, Google filed a court document with objections to the 68 adtech witnesses called by the Department of Justice for its upcoming adtech antitrust trial, challenging a list that reads as...
View ArticleInside the Deck Perplexity Is Using to Pitch Advertisers
Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its advertising platform in Q4, according to a pitch deck obtained by ADWEEK....
View ArticleThe Intersection of Creativity and Technology With Rei Inamoto of I&CO
Welcome to another special episode of the Marketing Vanguard podcast. Today, our guest is Rei Inamoto, founding partner at I&CO, a global innovation firm that helps brands navigate change. Inamoto...
View ArticleFrom Brat Summer to Demure Fall, Microtrends Are Redefining Marketing
In case you haven't heard: party-girl Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another...
View ArticleWant Gen Alpha to Rate Your Brand? Make Sure You’re Fluent in Millennial, Too
In August, YouTube leapfrogged Netflix to reclaim the No. 1 spot in the annual 100 Coolest Brands for Kids and Teens list, compiled by specialist kids and family insight agency Beano Brain. This week...
View ArticleBeetlejuice Is a Used-Car Salesman in CarMax and Warner Bros. Partnership
What if Beetlejuice owned a car dealership? One spooky night, a family finds out when they pull up to a used-car dealership thinking it's a CarMax. Instead, they're greeted by a creepy cast of...
View ArticleForget Habits, Preferences, and Demographics—Tap Into Consumer ‘Modes’
Many marketing strategists believe increasing ad spend is the best way to raise awareness and conversion. This blanket approach to messaging attempts to find the venues with the most eyeballs and tell...
View ArticleThe 9 Best Unexpected Brand Collabs of 2024 So Far
If 2024 has taught us anything about brand tie-ups, it's that the more unlikely the collab, the better. In the last eight months, we've seen brands partner on a variety of products, campaigns, and...
View ArticleKeanu Reeves Fights Off Bad AI in B2B Campaign for Palo Alto Networks
B2B campaigns aren't usually known for being flashy. They're often filled with insider jargon and take a fairly cut-and-dry approach to their messaging. But they don't have to be that way, as a new...
View ArticleDemocrats Have Committed $296 Million to Future Presidential Advertising
Now that the Democratic Party has officially selected Vice President Kamala Harris as its presidential nominee and independent candidate Robert F. Kennedy Jr. has dropped out, the revised race for the...
View ArticleHow Brands Can Show Up to the Political Circus—If at All
The global political landscape has never been noisier. As ideology often makes way for personality, general elections worldwide have ended in surprise, polarized the electorate like never before, and...
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