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Brands Are Taking Over Hollywood Barbie-Style

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When it comes to the future of entertainment, brands are everything--Hollywood's just Ken. Greta Gerwig's Mattel-derived 2023 blockbuster proved that millions of people would spend billions of dollars to live in a Barbie world for two hours. And as far as Oscar-winning manager-producer Michael Sugar is concerned, that movie is just the tip of the...

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