Brands Are Taking Over Hollywood Barbie-Style
When it comes to the future of entertainment, brands are everything--Hollywood's just Ken. Greta Gerwig's Mattel-derived 2023 blockbuster proved that millions of people would spend billions of dollars...
View ArticleJane Pauley Looks Back on a Life in News
When Jane Pauley takes the stage this evening at the National Academy of Television Arts & Sciences 45th Annual News & Documentary Emmy Awards to receive her Lifetime Achievement statue, the...
View ArticleKantar’s Tips for Brands to Make Better Connections With Consumers
For over 30 years, global marketing data, analytics, and consulting firm Kantar has been focused on understanding the dynamics between how consumers and brands connect and how that connection creates...
View ArticleRanking Brand Consideration: Nativo Brings New Focus to Mid-Funnel...
To Greg Friend, advertising is a lot like lifting. Everyone reaches first for the dumbbells, but long-term growth requires focusing on the core. "Everybody wants to have nice arms," Friend, vice...
View ArticleGE Legend Linda Boff’s 5 Insights Every Brand and Agency Should Know
Eminent CMO Linda Boff's departure from General Electric in April made news for two reasons. First, it marked the end of a tenure that included GE shedding its appliance brands and then splitting into...
View ArticleWhy Brands Can No Longer Afford to Ignore Latinx in America
In 2022, 71% of U.S. Latinx between the ages of 12 and 34 said they felt like brands treated them as an afterthought. Today, the sentiment is even more pronounced: 76% feel this way. It's an odd...
View ArticlePunk You Remakes Punk’d for the Social Media Age
It's time to strap on your Ugg boots and download Charlie's Angels: Full Throttle because you're about to take a Wayback Machine ride to 2003. That's when a little series called Punk'd premiered on MTV...
View ArticleEric Nam and 310babii Say AI Could Redefine Artist-Brand Collabs
The relationship between music and generative AI is a rocky one. Artists like Tears for Fears and Eminem have used the technology to create album art and resurrect Slim Shady. However, Drake recently...
View ArticlePluto TV Builds on Super Bowl Ad With CSI: NY Star Gary Sinise as a Couch Potato
Pluto TV is launching a new marketing campaign, with the first spot premiering during today's Thursday Night Football game between the New York Giants and Dallas Cowboys. The spot builds on the popular...
View ArticleRevolving Door Agency Moves: Deutsch, Hanson Dodge, PMG & More
The fall frenzy is upon us and agencies everywhere are landing new clients, launching new products, and making key partnerships. Check out this week's new moves. BarkleyOKRP The National Pork Board has...
View ArticleGetting Out of the Brand Book: Tinder and Brand.AI on Evolving With Culture
Millennial-made dating app Tinder is on a mission to win over Gen Z--and it's employing AI to help with the task. That means identifying the brand's "core truths" while acknowledging some harder...
View ArticleGetting Under the Hood of The Garage With Dan Massimino and Evan Hovorka
In this special episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka turn introspective. They delve into their backgrounds, the origin of their podcast concept, and the vital...
View ArticleAI Helps Boost Accenture Song to 30% of Accenture’s Revenue
Global professional services company Accenture reported $64.9 billion in revenue for its fiscal year, ending Aug. 31, up 1% year-over-year, and its tech-powered creative group, Accenture Song, chipped...
View ArticleThe Intersection of Design, AI and Creativity With PepsiCo’s Mauro Porcini
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Mauro Porcini, svp and chief design officer at PepsiCo, to discuss the vital role of design in...
View ArticleNewsmax and Smartmatic Settle Defamation Case
The defamation trial pitting Newsmax Media, Inc. against Smartmatic ended the same day it began. Hours after jury selection commenced on Thursday at the Leonard L. Williams Justice Center in...
View ArticleStations Tell Viewers FCC Requires Airing of ‘Graphic’ Paid Political Ad
Cape Girardeau, Missouri CBS affiliate KFVS and other stations like WISC and WKOW in Wisconsin are telling viewers the Federal Communications Commission is requiring them to broadcast a paid political...
View ArticleMinnesota Vikings CMO Seeks Athlete Mentality in Marketing
Optimism, resilience, and teamwork read like search terms for an inspirational sports movie, but try surviving a career in marketing without them. Opening the final and, by far, sportiest day of...
View ArticleKristen Welker Celebrates 1 Year at Meet the Press With Ratings Gains
One year ago, Kristen Welker met NBC News viewers as the new face of Meet the Press. This month, the Sunday morning staple enters its 77th season with 12 months of ratings growth in its back pocket....
View ArticleSatellite TV Giants DirecTV and Dish Near Merger
If at first, you don't succeed, try, try again: Satellite television giant DirecTV is on the verge of acquiring its biggest rival, Dish, with a deal possible as soon as Monday, The Wall Street Journal...
View ArticleHere’s the Roundup for the Week Ending September 27
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see that over the air broadcasting is back in one South Dakota market while a...
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