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'Tryptophan Slow Jam' Video Is Easily the Strangest Thing Century 21 Has Ever Done


Century 21 and its agency, Mullen, have been doing some offbeat stuff together lately—pretending to sell Walter White's house on Craigslist; urging Twitter's mascot to upgrade to a bigger birdhouse after the company's IPO. But this new video is truly out there—a Thanksgiving ode to the soporific effects of turkey meat called "Tryptophan Slow Jam." It's available on iTunes, and Century 21 will donate all proceeds from the sales to its philanthropic partner, Easter Seals. It doesn't seem to have much to do with real estate—nor does the #Tryptophan hashtag, which Century 21 is also pushing this week. But hey, amusing content doesn't always have to double as a sales pitch. (Right?)

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