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The Role of Storytelling in Brand Building With Taylor Morrison CMO Stephanie McCarty

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Welcome to another special episode of the Marketing Vanguard podcast recorded at ADWEEK's Brandweek 2024 conference in Phoenix, Arizona. Today, host Jenny Rooney speaks with Stephanie McCarty, CMO at homebuilder Taylor Morrison. McCarty shares her inspiring journey from journalism to leading marketing at a major homebuilder, and how she's revolutionizing brand storytelling and consumer engagement...

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