Week of October 14 Cable News Ratings: News Programming is No Match for Sports
This is TVNewser's basic cable network ranker and cable news report for the week of October 14, 2024. Fox News' Bret Baier's interview with Vice President Kamala Harris was no match for an active...
View ArticleP&G’s Marc Pritchard: Great Advertising Finds Inspiration in Everyday Moments
Diapers, laundry, soap, toothpaste, body wash, and toilet paper may not be the first products people turn to for inspiration, but according to Procter & Gamble (P&G) chief brand officer Marc...
View ArticleFox Announces Major Ad Sales Restructure
Fox wants to reimagine its ad sales approach. Today, Jeff Collins, Fox's president of advertising, sales, marketing, and brand partnerships, announced the company is implementing a strategic ad sales...
View ArticleLA Times Editorials Editor Resigns After Owner Blocks Presidential...
Mariel Garza, editorials editor of the Los Angeles Times, resigned Wednesday after the newspaper's owner, Patrick Soon-Shiong, blocked the editorial board's plans to endorse Vice President Kamala...
View ArticleProgressive is Driving Impact By Leading With Humor and Heart
Whether it's Flo's bubbly personality and signature red lip or Dr. Rick's deadpan advice for "un-becoming your parents," Progressive Insurance's creative strategy has led with humor at its core. Chief...
View ArticleHavas Media’s First Shell Campaign Is Under Fire With More Than 70 Complaints...
Editor's note: This story was updated after publication to include a statement from Shell. More than 70 people have filed complaints with ad watchdog the U.K.'s Advertising Standards Authority claiming...
View ArticleSenate Candidate Lucas Kunce Talks to KC Station About Reporter Hurt at...
Democratic U.S. Senate candidate Lucas Kunce spoke to Kansas City Fox affiliate WDAF about the incident involving KSHB reporter Ryan Gamboa. "Me and Adam Kinzinger were out there, and we were kind of...
View ArticleCNN’s How It Really Happened Takes on the Tylenol Murders (Exclusive)
Looking for a fresh true crime binge? Here's the prescription: CNN is premiering three new episodes of the long-running How It Really Happened docuseries in November. Tony winner Jesse L. Martin...
View ArticleOh Boy: Radio Station in Poland Replaces Journalists with AI
A radio station in Poland has replaced its human journalists with AI. The Associated Press reported that weeks after letting its journalists go, OFF Radio Krakow relaunched with what it said was "the...
View ArticleWatch Fox News’ Jimmy Failla Debate Liberal Comic Pete Dominick
Despite its best efforts, Fox News didn't score a much-coveted presidential debate between Kamala Harris and Donald Trump. But Jimmy Failla didn't throw away his shot at taking part in his own debate....
View ArticleANA: The Industry Has Not Aligned Around Marketers’ Growth Agenda
The advertising and marketing ecosystem is fueled by brand budgets, but agencies, publishers, vendors, and other constituents have not been aligned on marketer growth. That's the view of Bob Liodice,...
View ArticleChill Everyone: Coors Light Is Back for Super Bowl 59
Molson Coors is being incredibly chill about bringing Coors Light to Super Bowl 59. It's the third consecutive year of Super Bowl ads for Molson Coors since Anheuser-Busch ended its nearly 35-year run...
View ArticleHow Micah Parsons Gave Bleacher Report Shows an Edge With Sponsors
Warner Bros. Discovery and Bleacher Report saw no reason to draft retired athletes for video podcast insights when some of the greatest sports scholars are still in the game. Micah Parsons was an...
View ArticleKamala Harris Calls Donald Trump a Fascist During CNN Town Hall (Ratings Update)
Update: CNN's town hall was the most-watched program of the evening among all the cable networks with 3.334 million total viewers. It also finished second in the Adults 25-54 demo between 9-10:11 p.m....
View ArticleThe Role of Storytelling in Brand Building With Taylor Morrison CMO Stephanie...
Welcome to another special episode of the Marketing Vanguard podcast recorded at ADWEEK's Brandweek 2024 conference in Phoenix, Arizona. Today, host Jenny Rooney speaks with Stephanie McCarty, CMO at...
View ArticleRevolving Door Agency Moves: Buddy Media Group, Milk Agency, Minds +...
The 2024 ANA Masters of Marketing Conference in Orlando, Fla., is drawing much of the attention in the agency world, but there are still account wins, acquisitions, mergers, and product launches to...
View ArticleResume Rewind: Matty Beckerman Wants to Make Star Wars Shoppable
How does someone's career pivot from running a record label, to running a film company, to image recognition and visual search? IRCODE founder and CEO Matty Beckerman--the latest subject of video...
View ArticleLiveIntent Lays off 35 Employees Following Zeta Global Acquisition
LiveIntent has laid off 35 people, according to a warn notice filed this week with the New York State Department of Labor. The data and identity company was acquired by Zeta Global for $250 million in...
View ArticleThe Business of Being Elvira
As the reigning Queen of Halloween for four decades and counting, Elvira, Mistress of the Dark, is justly celebrated for her goth-tastic fashion sense, quick wit, and enormous... ratings. But her alter...
View ArticleThe Dodgers and Yankees Offer the Global Attention Baseball Desperately Needs
Dodgers vs. Yankees. Los Angeles vs. New York. Ohtani vs. Judge. Hollywood vs. the Big Apple. Evil Empire vs. LaLa Land. Any way you look at it, this year's World Series is more than just a baseball...
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