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This San Francisco Agency Celebrates Offbeat Projects for an Eclectic Client List


Who John Matejczyk (l.), ecd, and Matt Hofherr, president, director of strategy
What Advertising and production company
Where San Francisco offices

Among the latest generation of Bay Area startups to attract attention, Muh-tay-zik | Hof-fer celebrates offbeat projects for an eclectic client list. There’s work like Annie’s Homegrown, which spoofs the Stanford marshmallow experiment that began in the late 1960s, using kids and delayed gratification to sell the brand’s mac and cheese pizza. The 3-year-old shop also recently launched Gallo’s New Amsterdam vodka, and for client Do.com created a short film in which a nursing home resident has 17 minutes to live and organizes his farewell party via the site. Matejczyk teamed up with Hofherr in an “arranged marriage” after creative director friends set up an introduction.;

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