The iconic M&M's candies call for filmgoers to turn off their cellphones and respect their fellow theater patrons in this mock blockbuster action-movie trailer from BBDO that marks the first time all six characters have appeared in a single spot.
Speed and Die Hard-type flicks are among those deftly spoofed in the 40-second PSA, which will run in theaters nationwide. "Cellphones ruin movies. Please turn them off" is the tagline. Lobby posters starring the Red and Yellow M&M's are also part of the push.
Sugar-coating the theme in such fashion is pretty sweet, and the approach actually makes me want to see the M&M's cast in a feature for real. They're always hanging around movie theaters anyway, usually in the snack case. And judging by the "trailer," the Blue M&M could out-act Vin Diesel any day of the week (though an M&M's wrapper could probably do that, come to think of it).
Credits below.
CREDITS
Agency: BBDO, New York
Client: Mars/M&M's
Video Credits
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne, Lauren Connolly
Senior Art Director: Eduardo Petersen
Senior Copywriter: Christopher Cannon
Senior Producer: Regina Iannuzzi
Junior Producer: Samantha Errico
Senior Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Tani Nelson
Production Company: Traktor
Director: Traktor/Sam
Producer: Richard Ulfvengren
Head of Production: Rani Melendez
Visual Effects: Laika/House
President, Executive Producer: Lourri Hammack
Animation Director: Kirk Kelly
Producer: Zilpha Yost
Producer: Julie Ragland
Editing House: PS260
Editors: Maury Loeb, Ned Borgman
Assistant Editors: Matt Posey, Colin Edelman
Senior Producer: Laura Patterson
M&M'S 2013 Cinema "Teeth" Poster Creative Credits
Print Credits:
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne, Lauren Connolly
Art Directors: Jonathan Bjelland, Vanessa Castaneda
Copywriter: Tifanni Lundeen
Executive Art Producer: Betsy Jablow
Print Production Manager: Michael Musano
Retoucher: Steve Lakeman
Senior Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Tani Nelson
CGI Rendering: Laika
Animation Director: Kirk Kelly
Producer: Zilpha Yost
Illustrator: Michael Koelsch