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Survey Predicts a Bleak Future for Agencies
If you think the prospects for agencies are challenging right now, look ahead five years. Some 320 marketing and agency leaders did just that, painting a bleak portrait of 2019 in an anonymous survey...
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M&M's Spoof Action Movies in Cinema Plea to Silence Your Cellphone
The iconic M&M's candies call for filmgoers to turn off their cellphones and respect their fellow theater patrons in this mock blockbuster action-movie trailer from BBDO that marks the first time...
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Here's a Colorful, Cryptic Alternative to 'Your Ad Here' Signs on Unsold...
Van Wagner, the outdoor advertising company, has created billboards to advertise advertising on billboards. Catch that? It's kind of meta. When a billboard doesn't get sold, its owner can keep the old...
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Honda's 'Hands,' Fiat's Typeface Drive Off With Top Honors at Auto Ads of the...
The 2014 One Show Automobile Advertising of the Year awards are being presented today at the North American International Auto Show in Detroit. And Honda has grabbed the top prizes in both the TV and...
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Ad of the Day: Sony Traces Its Long, Winding Road of Art and Engineering
Sony really wants you to know just how relevant it is. The legacy tech behemoth is out with an ambitious new 90-second anthem spot from Wieden + Kennedy in Portland, Ore., that draws on a star-studded...
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Latest Horror-Movie Ad Prank, With a Screaming Devil Baby, Is Completely...
Here's one baby that no one's expecting. "Devil Baby Attack," a rather mean-spirited if grimly hilarious marketing stunt for the upcoming horror film Devil's Due, shows what happens when well-meaning...
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Planet Fitness Parodies the Insanity of Rigorous Fitness Classes at Other Gyms
Planet Fitness is back with the latest spot in its campaign against "gymtimidation." This time, we peek in on an unnamed competitor, where an insanely pumped-up instructor is leading a class of...
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Chocolate and Peanut Butter Try Couple's Therapy in Butterfinger's Racy Super...
Sorry, Bart. It looks like Butterfinger's first Super Bowl ad will have a theme better suited to those over 18. The Super Bowl spot, by ad agency Dailey and director Clay Weiner of Biscuit Filmworks,...
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The Best-Perceived Brands of 2013
Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top 5...
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Trailers for New Muppets Movie Hilariously Take Down Peanut Gallery of Online...
Want to see a Muppets movie trailer that skewers illiterate Twitter spats? Of course you do. This new parody promo for the forthcoming feature Muppets Most Wanted does a double public service by also...
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Axe Brings a Message of Peace to the Gender Wars, and the World, in Super...
Axe, the Unilever men's personal-care brand known for inciting controversy in the gender wars with ads often deemed sexist, wants everyone to just get along in its 30-second Super Bowl spot—which...
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If NFL Logos Were Hipsters
If you were to draw a Venn diagram of hipsters and the NFL, the circles would likely overlap in just one tiny spot: this oddly fascinating project from comic artist Dave Rappoccio."What if the NFL...
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Ad of the Day: Congo's Sapeurs Star in the Best-Dressed Guinness Commercial Ever
When global marketers portray Africa, the goal is usually humor or pity. Rarely do brands treat Africans as cultural equals, much less as inspirational role models. Breaking that trend is one of...
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BBC's Sochi Ad Will Make You Never Want to Leave the House, Much Less Compete...
The BBC's official trailer for its coverage of next month's Winter Olympics in Sochi, Russia, has its champions and detractors, with some applauding the 90-second clip's epic sweep and others...
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Johnnie Walker's Stunning Glass Car Reflects Human Fragility in Drunk-Driving...
IDEA: It's a brutal irony of the automobile: Speed and power are its strengths, yet they combine to make its occupants ever more vulnerable. It's true of any driving, and especially true of drunk...
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Divorce Lawyer Ads on YouTube Don't Get Much More Clever Than This
Even lawyers not named Scott Hoy tend to have trouble coming up with good advertising. Here's an exception—a clever new campaign from Rockville, Md., law firm Esteban Gergely from Grey's Hispanic...
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How IFC Got Alex Prager to Shoot Portlandia Ads in the Style of Her Fine-Art...
IFC just released the key art for Season 4 of Portlandia, and the photos are fantastic. Not only did the network get the great young photographer Alex Prager on board—she decided to shoot the ads in...
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Ad of the Day: Subaru's Road-Tripping Dogs Are Cute, Funny and Almost Human
Chances are you've already got an idea of what the typical Subaru owner looks like: They enjoy L.L. Bean, buying granola at Whole Foods and being very involved in their kid's soccer team. And they...
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Intense Subaru Ad Focuses Almost Entirely on One of Its Vehicles Horribly...
And speaking of Subaru, here's another new spot from Carmichael Lynch for the automaker, and it's a whole lot more sobering than that snogging-dogs one. This one's about safety, and it boldly shows...
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Ad of the Day: Pandora Freezes Those Crazy Moments When Music Transcends All
Pandora isn't just an Internet radio provider, says Internet radio provider Pandora. It's actually part of your destiny, or a series of chance events, or a magical discovery algorithm, or whatever it...
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