The 2014 One Show Automobile Advertising of the Year awards are being presented today at the North American International Auto Show in Detroit. And Honda has grabbed the top prizes in both the TV and online video categories.
Fiat won in the print category, Hyundai in interactive, and BMW and Toyota shared the prize in experiential.
Check out all the winners (and the finalists) below. Some solid work here, but where oh where is the RAM "Farmer" spot?
Category: TV Commercials
Winner: Honda "Hands," Wieden + Kennedy, London
Other finalists:
Dodge "It Comes Standard," Wieden + Kennedy, Portland, Ore.
Honda "Illusions," mcgarrybowen, London
Daimler/Smart "Offroad," BBDO Germany, Dusseldorf
Land Rover "Roam Free," Young & Rubicam, New York
Category: Online Video
Winner: Honda "Sound of Honda/Ayrton Senna 1989," Dentsu, Tokyo
Other finalists:
Audi "The Challenge," PMK*BNC, New York, and Audi of America
Honda "Project Drive-in," RPA, Santa Monica, Calif.
Category: Print/Outdoor
Winner: Fiat "Letters," Leo Burnett Tailor Made, São Paulo, Brazil
Fiat created its own typeface for posters warning people against texting and driving.
Other finalists:
Kia "Panoramic Sunroof – Cat," David&Goliath, Los Angeles
Volkswagen "Child," Grabarz & Partner, Hamburg, Germany
Category: Interactive
Winner: Hyundai "Driveway Decision Maker," Innocean USA, Huntington Beach, Calif.
Other finalists:
BMW "Eli's BMW," kbs+, New York
Fiat "Abarth 500 Zero Followers," Leo Burnett, Dusseldorf, Germany
Category: Experiential
Winner: BMW "Window Into the Near Future," kbs+, New York
Winner: Toyota "Tundra Endeavor Campaign," Saatchi & Saatchi, Los Angeles
Other finalist:
Toyota "Camry Thrill Ride Experience," Saatchi & Saatchi, Los Angeles