Judging from FTD's Valentine's Day ads, maybe love does mean having to say you're sorry after all.
Four 60-second spots by Epsilon Chicago, designed to illustrate that "FTD says it best" for next week's holiday, put couples on a shiny red sofa that's more hot seat than love seat. They bicker about how the guys botched V-Day last year by giving the gals inappropriate gifts (or none at all), when a bouquet or basket from FTD would've worked wonders.
In the best of the bunch, feathers fly. "I got her a parrot," brags our would-be Romeo. "He got me a freaking parrot," his lady-love moans. The guy says, "Oh my gosh, it is so cool … it's majestic … it's regal." She replies, "It's dirty … it stinks … it bites."
These ads don't bite—they're amusing and well acted—but they do feel dated. The rhythm and style recall late-'90s/early-'00s sitcoms, with bird-brained guys and whiny women over-obsessing about their relationship woes. And why do we get youngish white hetero couples each time?
Surely, in 2014, Cupid's raised his aim.
