Tegan and Sara Sing the Latest Oreo Commercial, and It's Pretty Great
I never thought I'd hear Tegan and Sara in an Oreo commercial, but I also never thought Tegan and Sara would make bouncy dance pop, so everything's up in the air at this point. The Canadian duo...
View ArticleThis Social Marketing Firm Has Revolutionized How to Tweet Against the...
SpecsWho Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officerWhat Social marketing agencyWhere San Jose, Calif. Though it’s been around since 1996, LiveWorld has adroitly...
View ArticleThe Walking Dead Pranks NYC With a Grate Full of Grabby Walkers
You're walking along the streets of New York City, earbuds firmly in place, texting furiously and doing your best to ignore the press of humanity as it swarms around you … when the monster-movie...
View ArticleYoung Bilingual Singers in Coke's 'It's Beautiful' Ad Aren't So Conflicted...
Using children in politically tinged advertising is often problematic. Some would say it's tantamount to propaganda. Still, the kids who sang "America the Beautiful" in other languages for Coca-Cola's...
View ArticleAd of the Day: The World's Most Amazing Mountain Climber Stars in Intel's...
Intel's "Look Inside" film series about inspiring people scales new heights in this 90-second spot about Erik Weihenmayer, who's beaten long odds to climb the world's seven tallest peaks. There's a...
View ArticleProgressive's Flo Makes a Facebook 'Look Back' Video, and It's Filled With...
Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole Facebook Look...
View ArticleMotel 6 Apparently Aired the Greatest Radio Ad of the 2014 Super Bowl
All this talk about the TV commercials on the Super Bowl, but who could forget about the radio commercials? Well, almost everyone. But not WestwoodOne, which aired the game on Sunday and just released...
View ArticleEsurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From...
Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged...
View ArticleFlowers Say It Better in FTD Ads That Could Have Said It Better
Judging from FTD's Valentine's Day ads, maybe love does mean having to say you're sorry after all. Four 60-second spots by Epsilon Chicago, designed to illustrate that "FTD says it best" for next...
View ArticleLay's Asks for Potato-Chip Flavors Again, Gets Some Super Revolting Ideas
Once again, a snack-food brand learns why it should carefully stage-manage any attempts to crowdsource flavor ideas on the Internet. The latest round of Lay's "Do Us a Flavor" campaign, which launched...
View ArticleAd of the Day: Arthur C. Clarke Introduces BMW i Electric Cars on the Olympics
RAM did it with Paul Harvey. Apple did it with Walt Whitman (by way of Robin Williams). Visa did it with Amelia Earhart. Now, it's BMW's turn to use the poetic words of a long-ago visionary to sell a...
View ArticleBear From Chobani's Super Bowl Ad Is Now Ambushing People in NYC
Marketers are officially obsessed with trying to frighten the world-weary populace of New York City. Following the recent devil baby and zombie stunts, here's footage of the Chobani bear—an...
View ArticleEntire Ad Break Is Made of Lego in Delightful Stunt for Toy Company's Movie
Here's a fantastic ad stunt orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on Ice to airing remade...
View ArticleMcDonald's Sweden Taunts Norway With Big Mac Billboard at the Border
Here's a fun neighbor-shaming McDonald's billboard from DDB Stockholm. Sitting right at the border between Sweden and Norway, the billboard displays comparative pricing for Big Macs in the two...
View ArticleAd of the Day: Big Lots Gets Moms Dancing for Twinkies in Wacky Campaign
Thanks to sugar, savings or both, Big Lots—and its suddenly endless supply of reduced-price Hostess products—just makes moms want to dance. Big Lots recently struck a deal to become the "Official...
View ArticleHow to Make Paris Even More Beautiful? Replace the Ads With Classical Paintings
Classical paintings replace advertisements on Paris billboards in "OMG, Who Stole My Ads?"—a series of provocative photographs by French artist Etienne Lavie. The project recalls last summer's "Art...
View ArticleMeet Devin Graham, Advertising's Daredevil
IDEA: Want to appeal to young, attractive people who like watching other young, attractive people do insane stunts? Devin Graham is your man. The 30-year-old filmmaker, aka "devinsupertramp" on...
View ArticleGetty Images, Sheryl Sandberg Team Up to Make Stock Photos of Women More...
I just did a search for "working woman" on a popular stock photography site, and got photos of women in pantsuits wielding brick-sized cellphones, photos of women pouting sexily while adjusting their...
View ArticleEpic Acura Ad Presents the World's Most Brutal Mechanical-Horse Race
You probably didn't know your Acura isn't really a car. It's actually a real live dark horse. In a world full of creepy and brutish mechanical horses. It will catapult from the back of the pack to...
View Article'One Hour Agency' Promises Quality Advertising Ideas in 60 Minutes
Sweden's One Hour Agency is the brainchild of interactive art directors Ben Langeveld and Ingmar Larsen, who, along with a half-dozen other creatives from the Hyper Island program, want just 60...
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