How calming is Lipton tea? You'll be at peace even amid the animals (actually, make that the Animals) of New York City.
In this new spot from London agency adam&eveDDB, our reluctant hero Kermit T. Frog sips a cup of Lipton tea (which may or may not be laced with opium) and is suddenly able to cope with a city full of Animal clones reminiscent of a John Malkovich daymare.
The grouchy street-meat vendors, insane cab drivers and slack-jawed tourists who riddle Mayor Bill de Blasio's New York would rattle the average frog, but Kermit stays cool and collected. All he has to do is "Be more tea."
A 60-second version of the spot, which also promotes the upcoming Muppets Most Wanted movie, out March 21, breaks Sunday on the Oscars.