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Ad of the Day: Jeff Gordon, PepsiMAX Get Revenge on Writer Who Said 'Test...
PepsiMAX had an enormous viral hit last year with its "Test Drive" video, in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his life. With more than 40 million...
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Jeff Gordon 'Really Wanted to Show His Stuff' in PepsiMAX's Test-Drive Sequel
It might seem strange that PepsiMAX based its second "Test Drive" prank video with Jeff Gordon around doubts some people had about the first one. But it turned out to be a creatively fruitful...
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Ad for VW's Seat Pits a Powerful Engine Against Toy Monkeys
Lowe's first work for Volkswagen's Seat, from its new Lola office in Barcelona, Madrid, takes acceleration to absurdist lengths. A two-minute teaser ad that landed on YouTube this week features a guy...
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Muppets Take Manhattan Again, as Kermit Copes With a City of Animals for...
How calming is Lipton tea? You'll be at peace even amid the animals (actually, make that the Animals) of New York City. In this new spot from London agency adam&eveDDB, our reluctant hero Kermit...
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Ad of the Day: Erika Linder Is Him and Her in Mesmerizing Campaign for...
Androgyny in fashion is nothing new. Designers have been sending women down the runway in sharply tailored suits and dressing men in kilts and skintight pants for decades. But recently, a crop of...
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MediaCom Studies Hollywood to Help Train Its Staff
It’s late on a Monday morning and eight staffers at MediaCom are watching Argo. No, they’re not slacking off but rather learning how to tell a story from two Italian filmmakers: Giuseppe De Angelis,...
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Facebook Makes Real Life Better in Ads That Are Much More Down to Earth
After meeting widespread ridicule for a lofty first attempt at brand advertising in 2012 (and subsequent stumbles pitching its Facebook Home product), the social network has quietly been rolling out...
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Jimmy Fallon Invades Your Living Room in Time Warner Cable's Latest Ad
Late-night talk-show hosts already commandeer your living room in the wee hours. Now they're expanding their purview. Following Jimmy Kimmel's bit before Sunday's Oscars in which he pretended to climb...
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Endless Winter Isn't So Bad If You're Doing Outdoor Ads for Dandruff Shampoo
Montreal agency lg2 found a goofy but practical use for all the snow this winter—it made it look like dandruff gone berkserk on outdoor ads for Selsun Blue. Pity the fool who had shoveling duty on...
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Ad of the Day: Cute, Quirky Chevy Commercial on the Oscars Was Made for $4,000
Imagination and ingenuity can drive you almost anywhere—even to the Academy Awards telecast. So learned Jude Chun, a South Korean independent filmmaker whose delightful minute-long winning entry in...
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Google Turns Andrew Stanton's TED Talk Into an Inspiring Oscars Ad
Those who stayed up to the (figuratively) bitter end of Sunday's Academy Awards telecast were treated to one of the strongest ads of the night—this one-minute spot from Google celebrating...
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Does a Person Need to Be Physically Present for a Brand Experience to Resonate?
What defines an experience? According to “the Internet,” an experience is “something that happens to somebody.” I like that definition. It’s vague without prerequisites and it does not delineate the...
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Is Diet Coke Dabbling in Drug References in Its Ads?
What has Diet Coke been snorting? In the way the tagline, "You're on," and logo are positioned, the brand's new ads seem to refer to drug use—appearing to spell out the phrase "You're on coke." The...
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Kids Dream of Being Racecar Drivers as Ogilvy Fine-Tunes Its Repositioning of...
IDEA: Astronaut? Firefighter? Movie star? All fine professions. But it's the dream of being a racecar driver that gets kids' pulses racing in many homes across America. A new 60-second Nascar ad from...
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Pizza Hut's Swipe-to-Order Table: Cool and Useful, or Gross and Inefficient?
If you've ever thought to yourself, "Man, choosing toppings for my pizza by talking to a waiter is so tedious and annoying—I sure wish I could smash my grimy hands all over this table to accomplish...
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Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year
Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of Chobani's...
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Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts...
Here's some more great out-of-home work. German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe...
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Australia Relieved as Theft of 33-Foot Mango Turns Out to Be a Marketing Stunt
There's something about roadside advertising, from Hasslehoff cutouts to giant headphones, that turns drunk morons into thieves. But every now and again, someone pulls off a heist that's so fantastic,...
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Airplane!'s Kareem Abdul-Jabbar and Robert Hays Reunite in Ad for Wisconsin...
Wisconsin is doubling down on its Airplane! advertising strategy. In recent years, the state has hired the classic comedy's directors, Badger state natives David and Jerry Zucker, to direct a handful...
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This Demo of a Real-Life Hoverboard Is Incredible to Watch, Even If It's Fake
Fake product demos are getting harder to spot, what with reality-bending products like NeverWet and Oakley's hovercraft golf cart. Here is the latest video in that vein—a hypnotizing four-minute demo...
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