Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much to the dismay of Geico's gecko, who has clearly read the company handbook on providing coverage to candy. (The edible are not eligible.)
There's a cameo by a third character, too, well timed for this midweek release.
M&M's agency BBDO New York led the creative, with input from The Martin Agency, which handles Geico. A social-media campaign on Facebook and Twitter will tell the larger story of Ms. Brown's efforts to secure insurance.
Lots of people claim to dislike advertising. But just as brand-on-brand Twitter banter is quite entertaining, the odd little feeling of delight you get while watching Ms. Brown and the gecko proves yet again that, try as you might, you actually can't resist brands at all.
CREDITS
Client: Mars/M&M's and Geico
Spot: "15 Minutes"
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
SVP, Executive Creative Director: Tim Bayne
SVP, Executive Creative Director: Lauren Connolly
Senior Art Director: Eduardo Petersen
Senior Copywriter: Christopher Cannon
Senior Producer: Regina Iannuzzi
Producer: Sofia Doktori
Executive Music Producer: Melissa Chester
EVP, Senior Account Director: Susannah Keller
VP, Account Director: Carrie Lipper
Account Manager: Tani Nelson
Account Executive: Alyce Regan
Production Company: Traktor
Director: Traktor
Head of Production: Rani Melendez
Visual Effect House: Framestore
VFX Supervisor: David Hulin
Executive Producer: James Razzall
Senior Producer: Graham Dunglinson
CG Supervisor: James Dick
Lighting Lead: John Montefusco
Animation Lead: Jim Hundertmark
Animation: Shayne Ryan
Compositing Lead: Sharon Marcussen
Producer: Raven Sia
Visual Effects (the Camel): The Mill
Producer: Colin Blaney
Edit House: PS260
Editor: Maury Loeb
Editor: Ned Borgman
Assistant Editor: Matt Posey
Assistant Editor: Colin Edelman
Senior Producer: Laura Patterson
Final Mix/Sound Design: Nutmeg – Frank Venderosa
