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Ad of the Day: M&M's, Geico Combine for a Delicious Ad Mashup
Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much to the dismay...
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Three Years Later, We Finally Have a Brutally Powerful Ad About the Crisis in...
For PSA campaigns aimed at getting people to help the children of Syria, job one is making the crisis feel immediate rather than remote. Last month's hidden-camera stunt in Norway, in which a child...
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This Agency Develops New Brand Categories
SpecsWho (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEOWhat Digitally focused ad agency...
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Watch This Woman Become a Man to Protest Unequal Pay in Sweden
We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is transformed for a...
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Is Olive Garden's New Logo as Wretched as Everyone Says?
If you thought Olive Garden's logo couldn't get any worse, you were wrong. On Monday, the Darden-owned restaurant chain unveiled a brand refresh. The perplexing cluster of grapes that graced Olive...
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Ad of the Day: Amy Poehler Brings the Funny for Old Navy
Once upon a time, Old Navy commercials were generally accepted as wonderful. They were bright, colorful, kitschy, silly and instantly recognizable. But eventually, as these things go, they got old....
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Tennis Gets Quirky in USTA's New Ads From the Director of Napoleon Dynamite
Ever wonder what tennis can do for you? Well, for starters, it can make you smarter, stronger, happier, more attractive and pretty much invincible. The United States Tennis Association doesn't skimp...
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A Woman's Day, Seen Through Glass, Ends Brutally in This Shocking Video
Google Glass videos are notable for their seamless first-person perspective, which puts you not only in someone else's shoes but in their eyes. You see what they see. No wonder, then, that the...
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Chevy Was Right to Curb This Dog Ad, Even If Everyone Seems to Love It
Here's a candidate for most mercenary ad of the year—a homemade spot that was among those entered into Chevrolet and MOFILM's Oscars competition. Thankfully, it didn't win. It opens on a young woman...
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Trailer for a Horror Movie Called Schizo Suddenly Becomes Something Else...
Here's a clever ad that starts off as a preview for a horror movie called Schizo and ends with Glenn Close talking about BringChange2Mind, the organization she founded. Watch the video for more. Since...
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Ad of the Day: Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More
Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing. Or even a...
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Dog Sledder, Life Saver, Surgery Fixer: Dos Equis Keeps It Interesting
Considering that Dos Equis' "Most Interesting Man in the World" has become a meme with thousands of crowdsourced iterations, the bar is set pretty high for new official ads in the series. But this one...
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DDB's Digital Exec on Creating for Instagram and Lovin' It
DDB’s Azher Ahmed is a part of the creative team working for brands like State Farm Insurance (consumers might recall the “discount doublecheck”) and he is at SXSW talking with clients about digital...
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Ad of the Day: Intel Tells the Amazing Story of 3-D Printing Prosthetics in...
At its core, Intel's "Look Inside" campaign illustrates the power of technology to improve lives. This is especially true of the third ad in the series, which follows Mick Ebeling, the CEO of...
View ArticleA Lesson in Real-Time Marketing From SXSW
The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media? Of...
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And Here's the First Branded Parody of That Super-Viral 'First Kiss' Ad
The surest sign that you've created a viral juggernaut is that the parodies quickly come flowing in. This will be especially true of Wren's "First Kiss" ad, which is so stripped down visually that it...
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Q&A: The Director of That Viral Chevy Dog Ad Isn't Surprised He Didn't Win
"Maddie," a minute-long commercial by young Canadian director Lloyd Lee Choi, didn't win Chevrolet and Mofilm's Oscars competition. That honor went to a whimsical exploration of creativity by Jude...
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Robinson Cano's Aura Speaks for Him in First Spot for the Seattle Mariners
The Seattle Mariners considered Robinson Cano to be a heavenly catch this off-season, and there's a divine aura about him in the team's first ad with its $240 million second baseman. Seattle's...
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Kobe Bryant Handcrafts Pianos and Sneakers in Ad That Makes Lionel Richie Cry
Kobe Bryant doesn't just play pianos. He makes them. Or so it would appear from the opening scenes of this new ad from Wieden + Kennedy pitching "The Kobe Piano," from which "every note [is] a comedy...
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Ad of the Day: Man Battles Machine in World's Most Important Game of Ping-Pong
It's a question mankind has been asking ever since we've struggled to understand our place in the universe: Can a human beat a robot at Ping-Pong? Robotics manufacturer KUKA decided to find out by...
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