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Tennis Gets Quirky in USTA's New Ads From the Director of Napoleon Dynamite


Ever wonder what tennis can do for you? Well, for starters, it can make you smarter, stronger, happier, more attractive and pretty much invincible.

The United States Tennis Association doesn't skimp on the specifics of the sport's many benefits to its athletes in this new campaign from DDB New York, targeting millennials. And the messages are delivered in decidedly offbeat fashion, thanks to the inimitable style of director Jared Hess, who made Napoleon Dynamite.

Five short online spots communicate the benefits with quirky visuals and simple factoids—all crisp, clean and slightly off center. The theme is "Tennis Makes You," which works well as a stand-alone line and an introductory phrase.

Judging by the shrimp with the one giant arm, the only question is whether being stronger and being more attractive are mutually exclusive.

Credits below.

Client: United States Tennis Association
Campaign: "Tennis Makes You"

Agency: DDB, New York
Chief Creative Officer: Matt Eastwood
Executive Creative Director, Chief Digital Officer: Joe Cianciotto
Creative Director: Scott Cooney
Associate Creative Director: Carlos Wigle
Copywriters: Step Schultz, Bobby Finger
Art Director: Amanda Millwee
Head of Production: Ed Zazzera
Management Supervisor: Ginny Levine

Production Company: Community Films
Director: Jared Hess
Director of Photography: Mattias Troelstrup
Executive Producers: Lizzie Schwartz, Carl Swan
Producer: Lisa Shaw

Visual Effects: MPC (Bee spot only)
Editing House: Fluid
Editor: John Piccolo
Flame/VFX: Ross Vincent, Fluid
Producer: Laura Relovsky
Music: Stock

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