Considering that Dos Equis' "Most Interesting Man in the World" has become a meme with thousands of crowdsourced iterations, the bar is set pretty high for new official ads in the series. But this one seems up to the task.
In "Dogsled" from agency Havas Worldwide, His Interestingness valet parks a team of huskies, rescues man and fish alike from a blaze, second-guesses a surgeon and, uh, gives a young lady a pearl necklace.
It's probably one of the campaign's better spots in recent memory. And speaking of memory, there's another brief new ad after the jump about the Most Interesting Man's take on (of all things) memory foam mattresses.
CREDITS
Spots: "Dogsled" (:30), "Memory Foam Mattresses" (:15)
Agency: Havas Worldwide
Chief Creative Officers: Jason Peterson, Darren Moran
Executive Creative Director: Jim Hord
Creative Directors: Paul Fix, Jamie Overkamp
Associate Creative Directors: Matthew Hock, David Fredette
Copywriters: Marty Bonacorso, Christian Beckett
Art Directors: Rick Cohen, Jon Vall
Global Chief Content Officer: Vin Farrell
Co-Heads of Production: Dave Evans, Sylvain Tron
Executive Producer: Jill Meschino
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Susan Schaefer
Talent Affairs Manager: Dawn Kerr
Talent Manager: Hilary Olesen
Managing Director: Kersten Mitton Rivas
Group Account Director: Chris Budden
Account Director: Jamie Sundheim
Account Supervisor: Sara Heller
Account Executive: Katie Moore
Production Company: @radical.media
Director: Steve Miller
Director of Photography: Eric Schmidt
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Editing Company: Arcade Edit
Editor: Jeff Ferruzzo
Assistant Editor: Dave Madden
Audio Engineer: Eric Thompson
Music Composer: Brett Fuchs
Executive Producer: Sila Soyer
Postproduction: Studio 6
Visual Effects Supervisor, Flame Artist: Johnny Starace
Executive Producers: Tricia Higgins, Rich Rama
Producer: Anna De Castro
Colorist: Company 3
Colorist: Tom Poole