For a quarter of a century, Adweek’s Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a fearless marketer with an unquenchable drive, the coolest ideas—and the results to prove that they work? Then please, introduce us.
Nominating is easy. Using the fields below, tell us why your Brand Genius meets the four criteria below (all nominees must have a corporate title with a brand, big or small—no consultants, please). Please be as specific as you can.
In the past year to 18 months, the successful nominee has:
• Played a key leadership role in developing or growing a brand—including introducing a new product, revamping an exisiting one, or leading a turnaround/comeback effort.
• Conceived or led the development of a truly innovative marketing campaign or otherwise guided the overall marketing of a brand in a new direction. Risk-taking and unconventional thinking a plus.
• Deployed the full arsenal of marketing tactics—including traditional, digital, social, guerrilla, etc.—to maximum effect.
• Proven the value of his/her marketing vision by producing measurable results in terms of fiscals and customer counts.
The deadline for nominations is Friday, May 23.