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Brand Genius 2014 Call for Submissions
For a quarter of a century, Adweek’s Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a fearless marketer with an...
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How Chris Paul Became the NBA's Most Gifted Endorser(s)
IDEA: The most entertaining campaign airing now with an NBA endorser doesn't star LeBron James, Kobe Bryant or Dwyane Wade. It's Chris Paul's State Farm campaign—or more accurately, Chris and Cliff...
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Radio Station Runs Newspaper Obituaries for Beethoven in Bid to Keep...
Beethoven died 187 years ago next month. So, why were apparently new obituaries for the composer only recently published? TBWA\Guate counted on that clever bit of shock value as part of its bid to...
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Poise Gets Awkwardly Erotic With Bladder Control Ad
Poise, the adult diaper brand, is poised to attack the lady bladder control market with a double entendre-laced spot about pee spotting. Though the product is supposed to be super discreet, the spot...
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Jose Cuervo's Larger-Than-Life Story Retold in Miniature
Jose Cuervo literally bottles up its history in this campaign from McCann New York. The effort, which includes a TV spot and smartphone app, centers on intricate dioramas from animation studio Laika...
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Ad of the Day: This Nonprofit's Empowering Takedown of Prejudice Hits All the...
You may remember Asta Philpot. Born with a physical disability called arthrogryposis, he became something of a folk hero in England (with help from a 2007 BBC documentary) by advocating for the sexual...
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GE's New Videos of Stuff Getting Smashed at Its Testing Facility Are Totally...
I don't care how cool you think your job is, because you will never be as awesome as the person at GE who gets to push the button that smashes the crap out of things with 100,000 pounds of pressure....
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Lego Ad's Little Darth Vader Is Less Charming and Cute and More Completely Evil
I never thought Lego would officially recognize how sharp its products are, but this ad for the Star Wars playset series does exactly that—with help from the dark side of the Force. Little Vaders, of...
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This L.A. Agency Creates Standout Ads for Big-Ticket Projects
SpecsWho Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactiveWhat Full-service creative agencyWhere Los Angeles When you’re thisclose to Hollywood, you tend to think a...
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UTEC Follows Up Billboard That Created Drinking Water With One That Cleans...
Peru is in the middle of a construction boom that generates a lot of unhealthy pollution. Peruvian engineering university UTEC and its ad agency, FCB Mayo, decided to create an air-purifying billboard...
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Pantene Philippines Takes Its Battle for Gender Equality to Facebook
In December, a powerful Pantene Philippines ad went viral, with each scene depicting a gender double standard. The goal was to address labels in the workplace, and the campaign has been running strong...
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Ad of the Day: Greenpeace Imagines a Brave New World With Robot Honeybees
This gorgeously realized two-minute Greenpeace film posits a near future where honeybees, currently threatened by colony collapse, are replaced by robotic simulacra that pollinate fields and keep our...
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Coldplay Hides Lyrics From New Album Inside Libraries in 9 Countries
In a kind of low-fi version of Jay-Z's celebrated Decoded outdoor campaign, Coldplay has been promoting its new album, Ghost Stories, with a worldwide scavenger hunt—hiding lyric sheets in Chris...
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Ad of the Day: Yes, That's Kevin Spacey in the New Call of Duty Commercial
On Thursday, Complex and a few other outlets found a SoundCloud file, with no context attached, of somebody who sounded an awful lot like Kevin Spacey delivering a bad-guy-sounding monologue about...
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The World Cup Is All Anyone Wants to Talk About in ESPN's New Ad
If World Cup fever is getting to you, well, you're not alone. This new 30-second spot from Wieden + Kennedy in New York, shot mostly in New York, shows American soccer fans talking obsessively about...
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Brands Are Out in Force With Intergalactic Tributes for Star Wars Day
A long time ago in a brand galaxy far, far away... May the Fourth be with you. Perhaps news of the cast of the newest installment in the Star Wars saga sitting down for a table read is getting nerds...
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Ad of the Day: John Lewis Runs, Jumps and Dives Through 150 Years in Lovely...
Get ready for good feelings, as British department store John Lewis is back with another music-driven montage from adam&eveDDB, this time to celebrate the retailer's 150th anniversary. The gist of...
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This Chaotic, Hypnotic Autism PSA Is Truly (and Literally) Sensational
IDEA: The world that people with autism inhabit isn't just indescribable; in many ways it's unknowable. But one symptom many people on the spectrum experience—sensory sensitivity—can be illustrated, or...
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Nivea Magazine Ad Really Protects With Removable Bracelet That Tracks Your...
Taking your kid to the beach means worrying he or she will wander off when you're not looking. Enter sunscreen brand Nivea and FCB São Paolo with a campaign that basically provides you with a LoJack...
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Ad of the Day: Progressive's Baby Man Is About to Spit Up in Your Facebook Feed
Look out, Flo. There's a new babe in town. Actually, make that baby. Progressive Insurance is changing things up with a new campaign from Arnold featuring a wise-cracking man-child character and a new...
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