In a kind of low-fi version of Jay-Z's celebrated Decoded outdoor campaign, Coldplay has been promoting its new album, Ghost Stories, with a worldwide scavenger hunt—hiding lyric sheets in Chris Martin's handwriting inside ghost stories in libraries around the world.
Clues were given out on Twitter. The lyrics were hidden in nine different countries, one for each song on the new record. Eight of the sheets have been found—in Mexico, Singapore, Finland, Spain, England, New Zealand, Ireland and the U.S.
Coldplay.com has details of each discovery.
@ynikyonc found the U.S. lyric sheet inside a copy of Jeff Belanger's Who's Haunting the White House at the New York Public Library.
The band have decided to reveal the lyrics for each song from #GhostStories by hiding them in ghost story books in libraries in 9 countries…
— Coldplay (@coldplay) April 28, 2014The final clue was posted today, hinting at South Africa.
One of the hidden envelopes also contained a "Golden Ticket," good for a trip for two to London to see Coldplay perform at the Royal Albert Hall on July 1.
FOUND with the Golden Ticket! RT @Judit_gc: @coldplay#truelove#goldenticket#lyricshuntpic.twitter.com/pJo3kB7WBY
— Coldplay (@coldplay) April 29, 2014