A long time ago in a brand galaxy far, far away...
May the Fourth be with you. Perhaps news of the cast of the newest installment in the Star Wars saga sitting down for a table read is getting nerds super excited, or maybe it's that there's really no political or religious connotation to this "holiday," but brand participation in Star Wars Day was hard to miss on Sunday.
Either way, the force was strong, as many, many brands joined in on Twitter. From ridiculous (awesome) puns to visual metaphors, there were several clever entries as well as a few half-witted, scruffy-looking Nerf herders. (Of note: Nerf's absence from the list.)
Impressive, brands. Most impressive. But you're not a Jedi yet.
• NASA
Flying by the "Death Star," Saturn's moon Mimas! http://t.co/gvgsnDEBYC#MayThe4thBeWithYou#HappyStarWarsDaypic.twitter.com/dCTDiZxNpx
— NASA (@NASA) May 4, 2014
• Frapuccino
I am your Frappuccino. #frappuccinohappyhourpic.twitter.com/g7PD5m6EUH
— Frappuccino (@frappuccino) May 4, 2014
• Airheads
Would you join the dark side if they offered free Airheads? May the 4th be with you. pic.twitter.com/wCu5utEiHv
— Airheads Candy (@airheadscandy) May 4, 2014
• Nokia USA
May the fourth be with you. ;) #starwarsday#iamyourfatherpic.twitter.com/T9RRh567vM
— Nokia USA (@NokiaUS) May 4, 2014
• Nissan USA
Adventure. Excitement. The JUKE craves both these things. #MayTheFourthBeWithYoupic.twitter.com/XwxVj6aB8p
— Nissan (@NissanUSA) May 4, 2014
• The Vitamine Shoppe
Whey, I am your father. #Maythe4thBeWithYou#fitnesspic.twitter.com/A2Rmy1UNnQ
— The Vitamin Shoppe (@VitaminShoppe) May 4, 2014
• Powers Whiskey
May The 4th Be With You! Celebrate with a #PowersWhiskey at your local cantina pic.twitter.com/c2umT8rY6D
— Powers Whiskey (@Powers_Whiskey) May 4, 2014
• Miller Lite
The force is strong with this one. pic.twitter.com/hiIiGQxHYA
— Miller Lite (@MillerLite) May 4, 2014
• Vans
The Vans office has been invaded by the Imperial Army! #vansxstarwars#maythefourthbewithyouhttps://t.co/Pq4PsUTajJhttp://t.co/6POsLPIZBs
— Vans (@VANS_66) May 4, 2014
• Lego
Relax...and #MayThe4thBeWithYoupic.twitter.com/Y0M9580QCc
— The LEGO Group (@LEGO_Group) May 4, 2014
• Dove Men+Care
#MayTheFourthpic.twitter.com/2rREAeqn5R
— Dove Men+Care (@DoveMenCare) May 4, 2014
• KFC
May the fourth be with you. https://t.co/OA7ax58Md8
— KFC (@kfc) May 4, 2014
• Pei-Wei
May the 4th Be With You! #starwarsday#maythe4thbewithyou#PeiWeiFortunespic.twitter.com/LRlt0e2eqo
— PeiWei (@PeiWei) May 4, 2014
• Totino's
A LONG TIME AGO IN AN OVEN FAR, FAR AWAY... @starwars#MayThe4thBeWithYoupic.twitter.com/Bd2xCCGkEQ
— Pete Zaroll (@totinos) May 4, 2014
• Dr Pepper
May the 4th be with you today, and the Pepper be with you always. pic.twitter.com/of64wD8iLZ
— Dr Pepper (@drpepper) May 4, 2014
• Pillsbury
May the 4th be with you! pic.twitter.com/L4e9msWAdf
— Pillsbury (@Pillsbury) May 4, 2014
• Subway
Eat fresh, you will. #StarWarsDaypic.twitter.com/91tXQIQcFe
— SUBWAY Restaurants (@SUBWAY) May 4, 2014
• United
#maythefourthbewithyoupic.twitter.com/hmEhbkD4Sk
— United (@united) May 4, 2014
• Delta
Guiding the force 24/7. #StarWarsDay#MayThe4thBeWithYoupic.twitter.com/jeRkqTSSrn
— Delta (@Delta) May 4, 2014
• Oreo
This milk was way too cold for a golden bikini. #MayThe4thpic.twitter.com/vRtOewcgCM
— Oreo Cookie (@Oreo) May 4, 2014
• Macy's
May the Fourth be with you! #StarWarsDayhttp://t.co/idwDeMbopLpic.twitter.com/xJee8OUzjH
— Macy's (@Macys) May 4, 2014
• Cinnabon
Princess Leia has a rockin’ bun hairdo. #HappyStarWarsDaypic.twitter.com/SdL29WNXGs
— Cinnabon (@Cinnabon) May 4, 2014
• Sears
"In a galaxy far, far away" #MayTheFourth#StarWarshttp://t.co/vpLyOTXDcPpic.twitter.com/dn4cUNy6eP
— Sears (@Sears) May 4, 2014
• Whole Foods
May the Fourth be with you pic.twitter.com/evbxswyrWf
— Whole Foods Market (@WholeFoods) May 4, 2014
• Toys R Us
That new Stormtrooper kind of stands out! Happy Star Wars Day! #MayTheFourthBeWithYoupic.twitter.com/UGwnZvZdsV
— ToysRUs (@ToysRUs) May 4, 2014
• Dairy Queen
Happy #NATLStarWarsDay! May the 4th be with you. #LOVEmyDQpic.twitter.com/Vu5Rh5GRB1
— Dairy Queen (@DairyQueen) May 4, 2014
• Cap'n Crunch
Want to learn the Crunch? Help you, I can. #MayTheFourthBeWithYoupic.twitter.com/B8neyWbHqh
— Cap'n Crunch (@RealCapnCrunch) May 4, 2014
• Lucky Charms
The Force is strong with this one. #StarWarsDaypic.twitter.com/anTOMkGMy1
— Lucky Charms (@LuckyCharms) May 4, 2014
• Betty Crocker
#Maythe4thBeWithYou, pancake lovers! Check out these beauties by @randomtoons! #StarWarsDayhttp://t.co/wNPTpOKUDbpic.twitter.com/7WfnxVeUhz
— Betty Crocker (@BettyCrocker) May 4, 2014
• Carbonite
These Buns Back Up! Carbonite wishes you a happy May the Fourth! http://t.co/LcrTQIPyQ6#MayThe4thBeWithYoupic.twitter.com/Dopkd5eTim
— Carbonite (@Carbonite) May 4, 2014
• Café Bustelo
Trust your instincts. pic.twitter.com/lGKsZLLJjc
— Cafe Bustelo (@CafeBustelo) May 4, 2014
• Coffee-mate
RT & tell us what intergalactic character is your favorite? #MayThe4thBeWithYoupic.twitter.com/PQIbfEezNc
— Coffee-mate (@Coffee_mate) May 4, 2014• Applebee's
#HappyStarWarsDaypic.twitter.com/R0ZFfsb7Ju
— Applebee's (@Applebees) May 4, 2014