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French Dad Hates His Family but Loves Football in Citröen's New Ad

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When you wake up looking like Jim Morrison and Brian Wilson's weird soccer hooligan man-baby, you've slept too long. You might want to get up, dust off the cobwebs and maybe get a friggin' haircut, ya big hippie. 

This delightfully absurd spot from French automaker Citröen and agency Les Gaulois opens with a groggy, unkempt man waking up from what appears to be a pretty satisfying Rip Van Winkle-ish snooze. He wakes up and shuffles to the window, and then we see him assemble the fragments of the years he slept through. 

Take a look below to see what happens next. 

Via Adeevee.

CREDITS

Advertising Agency: Les Gaulois, Puteaux, France
Creative Director: Gilbert Scher, Marco Venturelli, Luca Cinquepalmi
Art Director: Marie Donnedieu
Copywriter: Ouriel Ferencz
Director: Eric Lynne


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