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Strategic Planning Builds Brands Through Real-Time Multitasking
Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural...
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Impressive Student Ads Memorably Show Moms Exiled to Toilet Stalls to Breastfeed
Do you like eating in public restrooms? Or does the sight of a toilet and the acrid scent of piss ruin your appetite? Johnathan Wenske and Kris Haro, both juniors at the University of North Texas,...
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Pinterest Lets the Pictures Tell the Story in Quiet, Lovely Ads From Molecule
IDEA: Pinterest's new Guided Search function offers more structure to your Pinterest searches but retains an element of serendipity. It's programmed loosely enough that exploring certain topics can...
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Sunscreen Brand Trains Tattoo Artists to Look for Signs of Skin Cancer
In Brazil, sunscreen brands are all about creating advertising that goes above and beyond in offering you protection. This case study for Sol de Janeiro showcases a campaign from Ogilvy Rio in which...
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Agency Stages Live Car Crash on the Radio as a Warning to Distracted Drivers
It's awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile phones, should do well among radio...
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Ad of the Day: Mars Rolls Out Twix Bites, a Candy Three Decades in the Making
If you've been to the candy aisle of a grocery store at any point in the past couple of years, you're probably aware that pretty much every name-brand candy bar—Snickers, Milky Way, Kit-Kat—now comes...
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Ikea's Family Tree Ads Show the Beds on Which Each New Generation Was Conceived
Ikea would like to remind you that the odds are pretty good your parents produced you by having sex on its furniture. New print ads from the brand in Germany offer a twist on the family-tree motif,...
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Real People Thank Those Closest to Them, While They Still Can, in Emotional...
Get out your Kleenex, because Ogilvy Amsterdam and funeral insurance company Dela have brought back their Cannes-conquering "Why wait until it's too late?" campaign—urging people to "say something...
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Ad of the Day: Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8
Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest clichés—self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them into...
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Coca-Cola Builds Adorable Mini Kiosks to Sell Mini Cokes
"It's the little things in life that makes us happy." That's the message in this print and outdoor Coca-Cola campaign from Ogilvy Berlin, and it's true in advertising generally. Unusually little things...
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Out of the Ashtray and Into the Island Paradise: The Journey of the Air...
In 2012, Air Wick announced a partnership with the National Park Foundation to produce a collection of home scents inspired by places like Yellowstone and Glacier Bay. The company praised these sylvan...
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These Sharks Are the OGs of Venice Beach
SpecsWho Brian Ford (l.), co-founder, ecd, and Chris Raih, co-founder, managing directorWhat Full-service creative agencyWhere Venice, Calif. What if not all sharks live in the water? A block east of...
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Trained Dancers Are Completely Appalled by This Ballet Ad for Free People...
Imagine a Gatorade ad where a kicker misses every field goal, or a Nike spot where a runner trips over hurdles. It would be a little bizarre. Something similar, though perhaps not as obvious to the...
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24-Hour Chain Pays Local Merchants to Advertise Overnight on Their Security...
Delis, grocery stores, liquor marts and bakeries in Bogota, Colombia—most which close at 8 p.m.—agreed to advertise for one of their competitors, Carulla, by turning their late-night security shutters...
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Ad of the Day: A.1. Gets Saucy as It Begins Seeing Other Foods on Facebook
It's been monogamous for decades. But now, A.1. Sauce wants to get around with all kinds of foods. And that means toying with the tender emotions of steak, its first love. The condiment brand is...
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French Dad Hates His Family but Loves Football in Citröen's New Ad
When you wake up looking like Jim Morrison and Brian Wilson's weird soccer hooligan man-baby, you've slept too long. You might want to get up, dust off the cobwebs and maybe get a friggin' haircut, ya...
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How'd They Do That? Remarkable British Ad Goes in Utero to 'Film' an Unborn Baby
If you happened to catch this PSA on television in Britain this month, you might be left wondering if it is—could it somehow possibly be?—real footage. And that's the point. The spot, from Grey...
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Quirky Re/Max Ads Suggest Your Dream Home Isn't What You Think
Re/Max's first ads since it went public are here, and they're Zooey Deschanel-grade quirky. Four new spots by Leo Burnett in Chicago, which the 40-year-old company tapped in August, feature eager...
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Ogilvy Apologizes for Shooting Malala Yousafzai in Mattress Ad
Someone at Ogilvy India thought it would be a good idea to depict Malala Yousafzai being shot by the Taliban to sell Kurl-On mattresses. Clearly it wasn't. Ogilvy has now officially apologized for the...
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Ads for Hawaii's Kona Beer Remind Us Mainlanders That We're Doing It Wrong
Hawaii-based Kona Brewing Co. has released a new ad campaign from Duncan/Channon reminding stressed-out mainlanders to enjoy life. One of two new spots, "Sad Hour," suggests that we set aside one hour...
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