Yesterday we looked at the 17 best print campaigns of the past year, as judged by the Press Lions judges at last week's Cannes Lions festival. We continue our Cannes recaps today with the best video spots of the year.
Below, check out all the commercials that won Grand Prix and gold Lion awards in the Film Lions and Film Craft Lions categories.
The Film Lions honor traditional TV and cinema advertising, along with film content produced for online airing and other screens. The Film Craft Lions specifically recognize the quality and aesthetic of the filmmaking process.
• Volvo Trucks - "The Epic Split"
Agency: Forsman & Bodenfors, Gothenburg, Sweden
Production Company: Folke, Stockholm, Sweden
Grand Prix in Film, Gold Lion in Film Craft
• Harvey Nichols - "Sorry, I Spent It on Myself"
Agency: adam&eveDDB, London
Production Company: Outsider London
Grand Prix in Film
• Lurpak - "Adventure Awaits"
Agency: Blink Productions, London / Wieden + Kennedy, London
Production Company: Blink Productions, London
3 Gold Lions in Film Craft
• New Zealand Transport Agency - "Blazed"
Agency: Clemenger BBDO Wellington - New Zealand
Production Company: Finch Sydney
2 Gold Lions in Film Craft
• Sony Music - "Bob Dylan / Like a Rolling Stone"
Agency: Interlude, New York
Production Company: Walter Pictures, New York / Pulse Films, London
2 Gold Lions in Film Craft
• Unilever / Marmite - "Rescue"
Agency: adam&eveDDB, London
Production Company: Outsider, London
Gold Lion in Film
• New Zealand Transport Agency - "Mistakes"
Agency: Clemenger BBDO Wellington - New Zealand
Production Company: Finch Sydney
Gold Lion in Film
• Southern Comfort - "Karate"
Agency: Wieden + Kennedy, New York
Production Company: Biscuit Filmworks, Los Angeles
Gold Lion in Film (Campaign)
The other spot honored in the campaign was "Shampoo."
• Coca-Cola Life - "Parents"
Agency: Santo, Buenos Aires, Argentina
Production Company: Blue, Buenos Aires
Gold Lion in Film
• Old Spice - "Momsong"
Agency: Wieden + Kennedy, Portland, Ore.
Production Company: MJZ, Los Angeles
Gold Lion in Film (Campaign)
The other spots honored in the campaign were "Tree" and "Bowl."
• Nike - "Possibilities"
Agency: Wieden + Kennedy, Portland, Ore.
Production Company: MZJ, Los Angeles / Rock Paper Scissors, Los Angeles / A52 Los Angeles
Gold Lion in Film
• Sony PlayStation - "Perfect Day"
Agency: BBH, New York
Production Company: MJZ, New York
Gold Lion in Film
• Du - "Too Complicated"
Agency: Leo Burnett, Dubai
Production Company: Deja Vu, Dubai
Gold Lion in Film (Campaign)
The other spot honored in the campaign was "Too Depressing."
• Wren - "First Kiss"
Agency: Durable Goods, Los Angeles
Production Company: Durable Goods, Los Angeles
Gold Lion in Film
• 350 Action - "Climate Name Change"
Agency: Barton F. Graf 9000, New York
Production Company: Furlined, Los Angeles / Big Sky Edit, New York / APM Music, New York
Gold Lion in Film
• WaterIsLife - "Bucket List"
Agency: DDB, New York
Gold Lion in Film
• Honda Motor Co. - "Sound of Honda / Ayrton Senna 1989"
Agency: Dentsu, Tokyo
Production Company: Dentsu Creative X, Tokyo
Gold Lion in Film
• Consejo Publicitario Argentino / International Day of People With Disabilities - "The 1000 Miles of Luca"
Agency: TBWA\Buenos Aires, Argentina
Production Company: Primo, Buenos Aires
Gold Lion in Film
• Honda - "Illusions"
Agency: mcgarrybowen, London
Production Company: Gorgeous, London / The Mill, London
Gold Lion in Film Craft
• Procter & Gamble - "Pick Them Back Up"
Agency: Park Pictures, New York / Wieden + Kennedy, Portland
Production Company: Park Pictures, New York
Gold Lion in Film Craft
• Anheuser-Busch / Bud Light - "Ian / Up for Whatever"
Agency: BBDO New York
Production Company: Helo, Los Angeles
Gold Lion in Film Craft
• Dick's Sporting Goods - "Focus and Explode"
Agency: Anomaly, New York
Production Company: Imperial Woodpecker, New York
Gold Lion in Film Craft
• EITB / Radio Euskadi - "Better With Music / Obama"
Agency: Dimension San Sebastian, Spain
Production Company: Debolex, San Sebastian / Irusoin, San Sebastian
Gold Lion in Film Craft (Campaign)
The other spot honored in the campaign was "Better With Music / Mourinho."
• Ubisoft - "Assassin's Creed IV Black Flag, Defy"
Agency: MPC, London / Sid Lee, Paris
Production Company: Stink, London
Gold Lion in Film Craft
• Chipotle Mexican Grill - "The Scarecrow"
Agency: Creative Artists Agency, Los Angeles
Production Company: Moonbot Studios, Shreveport, La.
Gold Lion in Film Craft
• HBO Go - "Your Choice"
Agency: O Positive Films, New York / SS+K, New York
Production Company: O Positive Films, New York
Gold Lion in Film (Campaign)
See the other spots honored from this campaign here.