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Tiny Rebellion Is Doing Well by Doing Good


Who (Clockwise from top left) Jennifer Parke, executive creative director; Amir Haque, chief strategist; Lucas Donat, founder, CEO, CCO; Christy Ferguson, group account director
What Full-service agency
Where Santa Monica, Calif.

Lucas Donat, founder, CEO and CCO of Tiny Rebellion, makes it his mission to effect positive change through business. His agency works exclusively with companies that prove that doing good can be profitable too. In 1999, Donat began working with dating site eHarmony and helped transform it from a startup into a service that accounts for 5 percent of all U.S. marriages. “It launched this notion that we could be an advertising agency that helps visionaries deliver these brands into the world,” said Donat. Today, Tiny Rebellion works with brands like TrueCar, which is working to bring transparency to automotive retail, and Bolthouse Farms, a premium juice company with which the shop created the Food Porn Index, an online tool that tracks real-time mentions of junk food vs. fruits and vegetables in social media.

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