Specs
Who From left, managing director Sarah Aitken, CEO Americas Jeremy Cochran, cd Tim Clarkeand director of strategy Esty Gorman
What Marketing, advertising and experiential agency
Where New York offices
One of the most stunning architectural holiday visuals in New York last year were the cascading snowflakes and Champagne-like bubbles projected on the facade of Saks Fifth Avenue. The projection-mapping program is an example of the experiential work created by Iris, which also produced the retailer’s holiday shopping bag, in-store merchandising, point-of-sale signage and commemorative bottle of scented blowing bubbles. Iris is keeping mum about its plans but is working to outdo that display this year.