All the electrical products in your house will start doing Busby Berkeley routines once you sign up with solar power company SunRun.
Cutwater in San Francisco crafted the stop-motion ad below with help from Australian animator Dropbear (aka Jonathan Chong), the creative force behind the music video for Hudson and Troop's "Against the Grain." It's funny that an environmentally friendly company like SunRun would tap an animator who wasted so many pencils (don't we need pencils?!), but such is life.
All of the animation was done by hand, and it took the team roughly a month to complete the 30-second spot.
CREDITS
Client: SunRun
Spot: "Solar Motion"
Agency: Cutwater
Founder, Executive Creative Director: Chuck McBride
Creative Director: Luke Partridge
Executive Producer: Daniel Tuggle
Producer: Danielle Soper
Art Director: Gong Liu
Copywriter: Deidre Lichty
Group Account Director: Christian Navarro
Senior Account Manager: Sarah Owens
Production Company: Hustle Co Director: Jonathan Chong
Director of Photography: Nick Kova
Editorial: Dropbear Digital
Stop-Motion Animator, Editor: Jonathan Chong
Postproduction Company: Creative Technology
Flame Artist: Zac Dych
Colorist: R. Adam Berk
Postproducer: Melanie Bass
Audio Record, Mix: M Squared
Audio Engineer: Mark Pitchford
Assistant Engineer: Phil Lantz
Music Supervision: Joey Prather, Blue Scout
Music Track: Dragon, "Chase the Sun"