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The iPhone 6 Should Make Mobile Ads a Bigger Deal

Marketers will keep close watch on Apple’s Sept. 9 event when it is set to introduce the iPhone 6, the next evolution of its phone that dominates the U.S. and is central to mobile advertising. The...

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From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

BETCParis While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens to be some of the finest real estate in Paris, boasting a 360-degree view—the insect...

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Ad of the Day: Ideas Are Feared and Neglected in a World of Shortsighted...

In its advertising, GE usually sticks to one of two themes. There are the "cool technology stunt" ads ("Drop Science,""#SpringBreakIt") and the "human face of technology" ads ("Childlike...

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Ad of the Day: Guinness Africa Thrillingly Celebrates Being 'Made of Black'

Guinness's provocatively themed "Made of Black" campaign links the color of its beer to the vibrant spirit of young Africans. AMV BBDO in London, working with BBDO offices in Africa, launched the...

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Jeff Bridges Salutes the Dude's Favorite Beverage in Short Film for Kahlúa

As the Dude's favorite cocktail, the White Russian was Jeff Bridges's ever-present co-star in The Big Lebowski. And now, Bridges is giving back to Kahlúa with a short film for the brand. He's not in...

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Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies

It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably not in real life) works out...

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Gorgeous New Food Ad From Britain Will Make You Very, Very Hungry

It's kind of obvious why humans are obsessed with food. It's delicious. It makes us feel good. And well, it keeps us alive. It seems rather simple to sell food, and it is. But as with any advertising,...

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Siri Is an Insecure Diva in Microsoft's Latest Windows Phone Ad

Microsoft is making a habit out of mocking Siri. Apple's personal assistant faces her Windows Phone rival, Cortana, in a new ad from M:United hawking the HTC One M8 smartphone. Cortana also went...

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Ad of the Day: Ikea Hilariously Pitches Its 2015 Catalog as the Coolest...

Is print really dying? Not according to Ikea, which has good reason to still believe in dead trees. After all, the company prints around 200 million copies of its catalog every year in 27 languages...

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People Think Miller Lite in Retro Cans Tastes Better, Though It's the Same...

Never underestimate the power of packaging and design to influence consumer attitudes—and if you're lucky, move product. This lesson is brought to you by Miller Lite, which enjoyed a sales spike after...

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This Is How You Make an Ad for Cat Treats Look Like a Nike Commercial

Want to buy Temptations' newest cat treats and throw them at your cat? Better stretch out first, man. The Mars Petcare brand just rolled out new Temptations Tumblers—treats that are apparently more...

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Bud Light Bumps Into One Big Problem With Its Secret Party Town: the Residents

When you secretly plan to bring 1,000 beer drinkers to a quiet mountainside village in Colorado, what could possibly go wrong? Well, a fair amount, as it turns out—most of it involving the residents...

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SunRun Ad Is Delightfully Upbeat, and You Can Be Too If You Use Solar Energy

All the electrical products in your house will start doing Busby Berkeley routines once you sign up with solar power company SunRun. Cutwater in San Francisco crafted the stop-motion ad below with...

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Ad of the Day: Under Armour Presents Gisele Bündchen Like You've Never Seen Her

Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5. The supermodel and wife of NFL quarterback Tom Brady (a fellow UA athletic endorser)...

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Cutest Goth Ad Ever? It's Super Bleak, but You'll Be Smiling by the End

Ad agency Heimat in Berlin has made the cutest teenage goth ad since Kodak film taught my generation that cheerleaders and dudes in fishnet shirts could be friends. In this spot for German home...

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Outdoor Ad Makes People Think They're About to Be Destroyed by a Tornado

You're trudging down a busy sidewalk, minding your own business, when suddenly the sky is torn apart by lightning, cars and lampposts are hurled across the street by the wind, and a tornado starts...

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Gillette Razors Are Great for Shaving. Or, You Know, Playing the Piano

Embracing music has become a popular strategy for making potentially dull brands seem cool, and Gillette is leaning hard into the approach with a new spot that turns its razors into part of an...

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Demented Shampoo Ad From Japan Has Everyone Screaming, Including Viewers

When you think about all the people you need to appease in life, it can get pretty hairy. Your parents, your friends, your significant other, your boss, your co-workers—it's rough. Well, here's a...

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Matthew McConaughey Talks a Lot of Bull With Just a Few Words in First...

Matthew McConaughey takes his time in his first Lincoln ad through Hudson Rouge. There are almost more pauses than words of dialogue in the 60-second spot, as the Oscar-winning actor and new brand...

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Everyone Can Stop Making Billboards, Because These Guys Made One Entirely Out...

The greatest idea for a billboard has been realized: one made entirely of cake. Actually, 13,360 cakes. British confectionery brand Mr. Kipling and agency JWT London are the geniuses responsible for...

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