Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11405

MAC Unveils Line of Simpsons Cosmetics, in Case You Want to Look Like a Cartoon Character

$
0
0

MAC Cosmetics is producing a Simpsons-themed cosmetics line—including eyeshadow, lip gloss, blush, mascara and nail stickers—to honor the show's 25th anniversary.

One can only imagine the challenges they faced getting this out of R&D. For one thing, the show's color palette doesn't really look good on anyone. The dominant color is yellow, and one of the cartoon's enduring design characteristics revolves around not making anyone, including celebrities, look too attractive. This obviously clashes with beauty products. (The lip gloss colors alone are called Grand Pumpkin, Itchy & Scratchy & Sexy, Nacho Cheese Explosion and Red Blazer.)

"We are celebrating the country's favorite animated family and its beloved matriarch Marge with a vibrant color collection that screams That Trillion Dollar Look," the brand says. "Our classic formulas and finishes you love are to blue dye for with an animated twist. All in limited-edition packaging that can only be described in one word: Eeeeexcellent."

Also, the show has been bad to the point of unwatchable for at least 10 years, so they're chasing a vanishing audience that mostly watches out of habit with stuff that will make them look, at best, super weird.

Not to mention, any real Simpsons fan involved in this project would have made at least one shade of lip gloss that referenced the monorail episode.


Viewing all articles
Browse latest Browse all 11405

Trending Articles