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Axe Gets Pumped for Mondays and Wednesdays in Flashy Ads From BBH

IDEA: Thank God it's Wednesday? Unless you're the Geico camel, you've never uttered those words. And Monday's even worse, particularly if you're not that into football. But Axe wants to redeem those...

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Kmart Rolls Out Christmas Commercial That Insists: 'This Is Not a Christmas...

It's beginning to look a lot like Christmas. Isn't it? Less than a week after Labor Day, Kmart has launched a cheeky holiday spot from FCB Chicago touting its layaway program. The spokeswoman says,...

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Ad of the Day: Led Zeppelin's 'Immigrant Song' Drives Epic Live-Action...

Ad agency 72andSunny assembled quite the crew for its latest live-action trailer for an Activision video game—in this case Destiny, a new post-apocalyptic shooter game coming out Tuesday that's set...

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Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to publicize...

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Ad of the Day: Honey Maid Tackles Another Taboo, Celebrating Children of Divorce

Marketers seeking to celebrate diverse families have focused a lot lately on same-sex parents and interracial parents. But there's another type of family that's much more common, yet rarely named in...

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Beeping Boy Talks to Machines and Will Steal Your Heart in Charming GE Ad

We've seen plenty of ads that use kids to illustrate the power—and limits—of technology. But rarely does it translate in a way that doesn't seem hokey or freakishly dystopian. GE and BBDO are on a...

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Olive Garden Selling 7 Weeks of Pasta for $100, but You'll Have to Move Fast...

Twenty bucks says college students around the U.S. will be racing to their computers at 3 p.m. ET this afternoon. Why? Because Olive Garden, purveyor of sort-of Italian food, has—in a fit of PR...

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Corona Brings Glorious Sunshine to a Shaded Patio in Clever Outdoor Stunt

The stars really aligned for Corona—well, one did, anyway—in this clever outdoor stunt from Toronto agency Zulu Alpha Kilo. Check out the video to see how the brand brought extra hours of sunlight to...

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Xbox Can't Advertise Destiny, the Game. So It Made Destiny, the Fake Perfume

Xbox cannot explicitly advertise the launch of the highly anticipated first-person shooter Destiny. So, it came up with clever trick to draw attention anyway: Promote a non-existent cologne with the...

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How an Oil Painting Two Centuries Old Inspired PlayStation's Latest Salute to...

IDEA: There would seem to be a large cultural gap between 19th century art and 21st century entertainment. But BBH didn't see it that way. "The team came in with a super simple observation: The...

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MAC Unveils Line of Simpsons Cosmetics, in Case You Want to Look Like a...

MAC Cosmetics is producing a Simpsons-themed cosmetics line—including eyeshadow, lip gloss, blush, mascara and nail stickers—to honor the show's 25th anniversary. One can only imagine the challenges...

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How Nissan Beat Everyone With a Royal Baby Tweet in Just Seven Minutes

It was about as real-time as marketing gets. A mere seven minutes after the royal family's announcement Monday that the Duke and Duchess of Cambridge are expecting again, Nissan U.K. posted the tweet...

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Ad of the Day: Big Lots Does Focus Groups With Animals Because They're...

Attention, pet owners. Do you indulge in the perfectly reasonable habit of talking to your cats and dogs as if they could grasp human ideas? Of course you do. Does watching other people who engage in...

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You Get Half Off Products If You Can Screenshot Them in Retailer's...

Here's a clever little social game—involving just Instagram video and your phone's screenshot function—from ad agency Forsman & Bodenfors for a Swedish department store. The retailer, Åhléns,...

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Here Is Apple's Ad Celebrating the Surprise Release of U2's New Album

Apple wrapped up its iPhone 6/Apple Watch event today with quite the kicker: a performance by U2 followed by a remarkable offer: Everyone can get the band's new album, Songs of Innocence, for free on...

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Is Apple's 'Perspective' Film a Bit Too Much Like OK Go's Recent Viral Video?

Does the three-minute "Perspective" film that kicked off Apple's product event on Tuesday borrow ideas from a popular music video by OK Go? The band seems to think so and is weighing its legal...

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Burberry's Scrolling Website for Its New Fragrance Is a Thing of Beauty

British luxury brand Burberry has launched a new fragrance, My Burberry, and you can even put your name on it, sort of. The spot promoting it is your typical fragrance spot (good looking people,...

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Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S. Open win, her 18th major victory overall, the...

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Ad of the Day: Charlize Theron Perfects the Art of the Fragrance Spot for Dior

There's an inherent impossibility in advertising something physically intangible—say, a scent—via print or television. This, presumably, is why the fragrance industry attempts to sell an idea of a...

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Will Ferrell Hates Cancer and Will Fight It by Playing Video Game With You

Great Odin's Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here's your chance to do so—and support a great cause. The Saturday Night Live alum is...

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