DirecTV has gotten lots of actors to poke some fun at themselves over the years—notably Charlie Sheen in the Platoon spot. Now, it's Rob Lowe's turn to look hilariously foolish.
A pair of new ads from Grey New York outlandishly show what Lowe is like as a cable customer compared to what he's like as a DirecTV customer. As a cable customer, he's literally falling apart (in the first spot) or a complete pervert (in the second spot). As a DirecTV customer, thankfully, he is neither.
The message? You too can choose not to be a pervert with a combover and a lazy eye. Get DirecTV today! As a nice added bonus, these commercials—directed by Tom Kuntz of MJZ—end with the theme from St. Elmo's Fire. He's come a long way, baby.
CREDITS
Client: DirecTV
Campaign: Versus
Spots: "Less Attractive," "Creepy"
Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Group Creative Directors: Doug Fallon, Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Producer: Lindsay Myers
Agency Music Producers: Zachary Pollakoff, Amy Rosen
Account: Chris Ross, Beth Culley, Anna Pogosova, Aaron Schwartz, Meredith Savatsky, Eddie Mele
Strategy: Michelle Leo
Production Company: MJZ
Director: Tom Kuntz
Producer: Emily Skinner
Production Supervisor: Daniel Gonzalez
Director of Photography: Hoyte Van Hoytema
Editorial Executive Producers: Sasha Hirschfeld, Mackenzie Cutler
Editor: Gavin Cutler, Mackenzie Cutler
Assistant Editors: Ryan Steele, Mike Rizzo
Mixer, Sound Designer: Sam Shaffer
Visual Effects Company: Method Studios
Visual Effects Supervisor: Jay Hawkins
Visual Effects Producers: Carlos Herrera, Christa Cox
Casting (OCP): Francine Selkirk, Shooting From the Hip
Casting (VO): Nina Pratt, Jerry Saviola, Avenue 3 Casting
