Usually when you wake up and something weird has happened at a neighbor's house, you call the police and get the kids in the basement. But not Tuesday morning on a street in Calgary. People there got together and had coffee—at the new Tim Hortons on the block.
Overnight, the chain secretly turned a residential home at 303 Oakfern Way into a fully functional pop-up restaurant. It opened, much to the surprise of nearby residents, at 6 a.m. Tuesday and stayed open until noon, when it abruptly closed—but not before demonstrating that Tim Hortons isn't just neighborly, it can sometimes actually be your neighbor.
The stunt, orchestrated by by Taxi Canada, was part of a recruiting campaign, as the chain is trying to fill more than 2,000 positions. "We are inviting people to join us today to have a coffee and talk about maybe an opportunity to work at a local Tim Hortons in the Calgary area," said a spokesman.
This follows a different stunt last month in which the chain totally blacked out one of its locations in Quebec—for more quasi-nefarious reasons.
Check out more pics below from the #TimsNextDoor hashtag.
This morning a #YYC neighbourhood woke up to a big surprise! It’s a house, it’s a Tims, it’s the #TimsNextDoor. pic.twitter.com/bfSgbl5UYV
— Tim Hortons (@TimHortons) September 23, 2014
It’s the little details that make a house feel like a home… #TimsNextDoorpic.twitter.com/RMUTJlah5n
— Tim Hortons (@TimHortons) September 23, 2014
We’re not just in your neighbourhood, we’re your neighbours. Join our team: http://t.co/TcaHBXrcH4#TimsNextDoorpic.twitter.com/I3HYelbrIU
— Tim Hortons (@TimHortons) September 23, 2014
In case you didn't want to drive to a Tim's there's one right next door! #awesome#TimsNextDoor@weathernetworkpic.twitter.com/0CTKkfFuMH
— Deb Matejicka (@debmatejicka) September 23, 2014
Imagine if you had a Tims at home? Like literally, in your house. Check out our #TimsNextDoor in Calgary today! pic.twitter.com/8nPXy1KvFp
— Tim Hortons (@TimHortons) September 23, 2014
Amazing experiential marketing event happening in Oakridge! Thanks for the coffee and donuts