Kittens are notorious advertising stars, and as it turns out, they're miniature therapists too.
At least, that's one takeaway from this stunt in Los Angeles, where Purina Tidy Cats invited stressed-out people into a glass room—fully visible to people on the street—and had them listen to guided meditation.
And then … the kittens are unleashed. And adorable overload ensues.
The video, from Rainn Wilson's media company Soul Pancake, might seem better suited to cat adoption than cat litter. But it's fun to watch, and will surely get a bajillion views.