And your massive brand Twitter fail of the day goes to … Dave & Buster's!
To advertise its Taco Tuesday, the restaurant chain made a joke that pretty clearly went over the line, prompting incredulity from its Twitter followers. "I hate tacos, said no Juan ever," the tweet read.
Obviously, this isn't the first time a brand has tweeted out something outrageous—in this case, racist. But the question remains: How does this kind of stuff make it into the actual world?
As of 1:40 p.m. ET, the tweet is still live—40 minutes after it was posted. Apology surely coming soon.
UPDATE: The tweet was deleted at around 1:41 p.m. ET.
UPDATE: And here's the apology, posted at 2:35 p.m. ET:
We sincerely apologize for the tweet that went out today our intention was never to offend anyone please accept our apology
— Dave & Buster's (@DaveandBusters) November 18, 2014See some of the reaction to the tweet below.
Is the Frito Bandito your social media intern? RT @DaveandBusters: "I hate tacos" said no Juan ever #TacoTuesday#DaveandBusters
— Merry WarOnXmas (@MaryHartmanx2) November 18, 2014@DaveandBusters@QueenOfShebaN Dave and Busters 'come for the crappy food and games. Stay for the blatant racism!'
— Kloipy (@Kloipy) November 18, 2014
This. Is. Racist. RT: @DaveandBusters: "I hate tacos" said no Juan ever #TacoTuesday#DaveandBusters
— clarke (@radicalhearts) November 18, 2014@DaveandBusters what the fuck
— Nick Liam Holmes (@therealnickliam) November 18, 2014
Delete Your Account @DaveandBusters
— jaromir blogr (@andymoney69) November 18, 2014
.@DaveandBusters time to log off
— Rich Gobblerts (@rich_roberts) November 18, 2014
Delete your twitter. RT @DaveandBusters: "I hate tacos" said no Juan ever #TacoTuesday
— Michele Catalano (@inthefade) November 18, 2014
Lmao who thought this was acceptable??? RT @DaveandBusters: "I hate tacos" said no Juan ever #TacoTuesday#DaveandBusters
— Brown, Mike (@SquidP) November 18, 2014
Now THAT is just a bad tweet for a company. RT @DaveandBusters: "I hate tacos" said no Juan ever #TacoTuesday#DaveandBusters
— Jacob Rosen (@WFNYJacob) November 18, 2014“@DaveandBusters: "I hate tacos" said no Juan ever #TacoTuesday#DaveandBusters” wow yall just said fuvk it Huh
— AfroSamurai (@NaijaNupe_) November 18, 2014
lmfaooooo who's losing their job today? “@DaveandBusters: "I hate tacos" said no Juan ever #TacoTuesday#DaveandBusters”
— Teni Belcher (@CrazyNerdyCool) November 18, 2014
Someone at @DaveandBusters is about to be in trouble. pic.twitter.com/MiRipdDf9t
— Michael Lo Sauro (@michaellosauro) November 18, 2014
Just deactivate now and save yourselves RT @DaveandBusters: ""I hate tacos" said no Juan ever #TacoTuesday#DaveandBusters”
— Andre (@andredoesthings) November 18, 2014