Ice shimmers on the streets of New York in Ogilvy & Mather's animated holiday ad for Tiffany & Co. It sparkles from the trees and bridges, too. Its glow radiates from Broadway marquees and glimmers among the steel and glass towers that rise into the wintry sky.
I'm not talking about frozen water, people!
This is Tiffany, so, naturally, it's diamonds and other precious stones illuminating a bejeweled yuletide wonderland.
The spot's style and sensibility evokes the early Mad Men era, recalling a simpler consumer age when a glittering engagement ring could cast away all sorrows and an exquisite brooch could mend a broken heart. It's a glitzy, romantic fantasy where an animated Audrey Hepburn wouldn't feel out of place.
Such seasonal wish fulfillment seems entirely on brand for Tiffany. It's all sparkle and shine—nothing heavy, no deep meaning, as soft as falling snow.
The 80-second clip, animated by Psyop, is part of a larger campaign that also includes print and out-of-home elements. (It's separate from the luxury subway car that Sid Lee built for the brand.) This marks Ogilvy's first big creative push for Tiffany since winning the brand's account in February.
Some grinches might decry this gaudy vision, preferring more thoughtful or emotionally resonant holiday scenarios. Fair enough. But I say, there's no harm in imagining a wondrous world where the wind echoes with love songs and every gift is an absolute gem.
CREDITS
Client: Tiffany
Agency: Ogilvy & Mather, New York
Chief Marketing Officer: Lauren Crampsie
Chief Creative Officer: Chris Garbutt
Group Creative Director: Debra Fried
Creative Director: Jeff Leaf
Executive Producer: Maureen Phillips
Animation: Psyop
Music: "Out of the Blue" by Chauncey Jacks
Executive Group Director: Leyland Streiff
Account Supervisor: Kat Bear
Account Executive: Aniella Opalacz