Like it or not, you can't escape holiday cheer everywhere you go. Maybe you've already taken care of your shopping, too. But have you ever heard Christmas music coming from the very machines responsible for draining your bank account in the name of joy?
Holiday shoppers at German supermarket Edeka have. In the stunt below, checkout clerks are seen scanning items so their registers beep and chirp just the right notes to play "Jingle Bells"—complete with a beatboxing percussion soloist.
The video, titled "Kassensymphonie" ("Checkout Symphony"), was done by Jung von Matt and has already amassed over 11 million views on YouTube. It's not the only viral hit for this client/agency combo, who also did the incredibly weird "Supergeil" video earlier this year.
CREDITS
Client: Edeka
Agency: Jung von Matt/Elbe, Hamburg, Germany
Creative Director: Robert Herter
Art Directors: Thimon Machatzke, Max Pilwat
Copywriters: Anna Lichnog, Kyra Nenz