To celebrate its 50th anniversary in 2015, Gatorade put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century—all in 60 seconds.
The spot, from TBWA\Chiat\Day, broke on Christmas Day and will continue airing through next Monday's college football championship game.
Directed by HSI's Brendan Malloy and Emmett Malloy, it opens with footage of the 1965 Florida Gators football team, the birthplace of Gatorade. From there, it counts up to 50—the players are heard chanting as they do push-ups—with a different sports figure or moment seen on screen, relating to each number.
It's pretty hypnotic. In fact, it's hard to take it all in, which may actually help keep people engaged over multiple viewings. And speaking of which, we get to see Michael Jordan no fewer than four times, as befits the brand's first sports endorser. He gets Nos. 23 and 45 (his two NBA jerseys), as well No. 6 (NBA titles) and No. 38 (his points in the famous "Flu Game" in the 1997 finals).
See the spot above, and a chart below (from Gatorade's YouTube page) explaining each number.
CREDITS
Client: Gatorade
Agency: TBWA\Chiat\Day
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Creative Director: Renato Fernandez
Creative Director: Gustavo Sarkis
Creative Director: Mark Peters
Associate Creative Director: Doug Menezes
Executive Producer: Sarah Patterson
Integrated Producer: Garrison Askew
Executive Project Manager: Karen Thomas
Project Manager: Mark Diaz
Managing Director: Peter Ravailhe
Brand Director: Sarah Lamberson
Brand Director: Simon Nicholls
Brand Manager: Robyn Morris
Associate Brand Manager: Ralph Lee
Sports Marketing: Erika Buder
Account Group Assistant: Samantha Sabine
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Senior Planner: Rebecca Harris
Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Mirielle Smith
Senior Traffic Manager: Jerry Neill
Production Company: HSI
Directors: Brendan Malloy and Emmett Malloy
Executive Producer: Roger Zorovich
Producer John Hardin
DP: Tim Hudson
Stock Footage Research : Stalkr
Editorial: Whitehouse Post
Executive Producer: Joni Williamson
Producer Jonlyn Williams
Editor: Charlie Harvey
Assistant Editor: Devon Bradbury
Post EFX: Carbon
Executive Producer: : Marlo Baird Kinsey
Creative Director: Chris Noellert
Flame: Chris Moore, Pete Mayor, Michael Vaglienty
Graphic Design: Ryan Wehner
Associate Producer: Nick Vassil
Music: Beacon Music
Sound Design : Barking Owl
Final Mix: Lime Studios
Mixer: Rohan Young