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Can This Beer From CP+B Make You Suddenly, Incredibly Creative?
Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the...
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Corning and the MythBusters Guys Show You How to Get Millions of Views on a...
Who wants to watch 10 minutes of industrial product testing? If Adam Savage and Jamie Hyneman are doing it, the answer is millions. The co-hosts of Discovery Channel's MythBusters filmed two long-form...
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13 Dogs and a Cat Eat With Human Hands in Freshpet's Holiday Extravaganza
Videos of dogs eating with human hands are nothing new, but Freshpet is taking the joke to its extreme with a holiday spread featuring 13 dogs—plus a token cat. The meme is natural comedy, and the...
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Naughty, Bare-Chested 'Party Santa' Gets a DUI in South Dakota's Holiday Ad
'Twas the night before Christmas, and inside the jail, Randy the "Party Santa" sat drunken and pale. Earlier that night, after drinking whiskey and rye, Randy tried to drive home, and got a DUI. Such...
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Ad of the Day: It's Hump Day All Over Again in Geico's New Commercial
Spoofing your own ads. It's what you do. The Martin Agency's work for Geico has often been hilariously self-aware. The whole "So easy, a caveman can do it" thing was advertising about advertising. And...
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This Sloth Sings for a Good Cause: Saving Americans From Too Much Work
Costa Rica is pulling out all the sloths to boost tourism. The Central American nation hired 22squared for its North American advertising, and the agency put together a digital campaign that features...
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Say It With Beer: Brewer Lets You Attach Video Messages to Its Bottles
Breaking a bottle over somebody's head is one way of using beer to deliver a message. Now, Andes has developed a less violent option. Just scan the QR codes—remember those?—on an Andes label to...
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Ad of the Day: Netflix Films Unscripted Spots in Real People's Homes on Movie...
Tis the season to pile into the family room and argue over what to watch on Netflix. R/GA Los Angeles runs with that general theme—sweetened significantly—in its new Netflix campaign, themed "Watch...
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More Top Media Publications Trust Programmatic For Premium Ad Inventory
More top publishers are opting into programmatic ad networks to sell premium advertising.Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and...
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Ad of the Day: McDonald's Refreshes 'I'm Lovin' It' and Suddenly Feels a Lot...
Can't we all just get along? McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus on the...
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Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle
The checkout screen at the gas station knows more about you than you think.Illustration: Shaw Nielsen As the gas station clerk scanned each of the snacks I purchased during a recent road trip with my...
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TurboTax Is Returning to the Super Bowl With More Comedy From Wieden + Kennedy
TurboTax aired a surprisingly entertaining ad on last year's Super Bowl, with Wieden + Kennedy and director Bryan Buckley teaming up for an amusing metaphor about how the game—for most fans—is like...
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From Humor to Heartbreak, BuzzFeed Thrives by Stirring Emotions
Photo: Alfred MaskeroniSpecsWho Dao NguyenNew gig Publisher, BuzzFeedOld gig Vp of growth and data, BuzzFeedAge 41Twitter@daozersWhat do you do as publisher? Publishing is literally the act of making...
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This Samsung App Helps Children With Autism Make Eye Contact
For all the griping and joking about the alienating effects of smartphone technology, it's worth remembering that ubiquitous mini computers can actually help people socialize—even people who struggle...
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Young Boys Are Told to Slap a Girl in This Remarkable PSA About Domestic...
"What happens when you put a girl in front of a boy and ask him to slap her?" Domestic abuse is a longtime problem in Italy. A 2012 United Nations report called it "the most pervasive form of violence"...
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What Does It Take to Win the Super Bowl on Social Media?
Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year. But after last year's Samsung-powered selfie with Ellen...
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Ad of the Day: Gatorade Celebrates 50 Years in Style With 50 Iconic Sports...
To celebrate its 50th anniversary in 2015, Gatorade put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century—all in 60 seconds. The spot, from...
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One of Doritos' Crash the Super Bowl Finalists Is Just Like This...
There's nothing in the Doritos "Crash the Super Bowl" rules that says the consumer-made ads have to be good. But they do—according to the judging criteria—have to be original. One of the 10 finalists...
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Justin Bieber's Calvin Klein Ads Make Everyone Everywhere Question Everything
Stop the presses. Justin Bieber is making a Justin Bieber face in ads for Calvin Klein, and people are losing their minds."Is he actually hot in these pictures?" some people are asking. "Will he ever...
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Ad of the Day: Lunatic Daredevil's Stunts Go Hilariously Wrong in This Fun...
Let's kick it and rip it. Woo!" Say hello to Captain Risky, the freakishly foolhardy daredevil who stars in 303Lowe's superbly silly campaign for Australian insurance company Budget Direct. And, oh...
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