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A Horrifying, Hilarious Look at What Today's Top Creatives Will Look Like in 35 Years


Sure, renowned advertising creatives Gerry Graf, Tor Myhren, Rob Reilly, Tiffany Rolfe and Ted Royer are riding high these days. But things are about to come crashing down in a serious way.

The AICP takes a dismaying look at each of their lives 35 years from now in a hilarious series of videos, unveiled today, promoting the call for entries for the 2015 AICP Awards.

Each of them is in horrifying shape, having seen their careers—and their lives—spiral into utter shambles. The one thing they can hold on to is their long-past success, which the AICP has helped to preserve. (AICP-winning work gets archived in the Museum of Modern Art, which is more validation than most ad people ever get.)

"Craft your legacy. We'll protect it," says the on-screen text. The accompanying website is craft-your-legacy.com.

The spots are hilariously written (Reilly and Graf conceived the concept with AICP president and CEO Matt Miller) and nicely directed by Brian Billow of O Positive. And kudos to the actors for their delightfully disturbing takes on past-their-prime ad people.

Writing Credits
Gerry Graf, Barton F. Graf 9000
Tor Myhren, Grey
Rob Reilly, McCann
Tiffany Rolfe, co:collective
Ted Royer, Droga5

Creative Concept
Rob Reilly, McCann
Gerry Graf, Barton F. Graf 9000
Eric Monnet, McCann

Brian Billow, Director
O Positive Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Production Supervisor: Christina Woolston

Grande/Morris Casting
Casting Director: Faye Grand

Editor on "Tor Myhren": Charlie Cusumano

Editor on "Gerry Graf": Jason Macdonald
Editor on "Rob Reilly": Justin Quagliata
Editor on "Tiffany Rolfe": Nick Schneider
Editor on "Ted Royer": Dan Aronin
Senior Cutting Assistant: Ryan Bukowski
Executive Producers: Corina Dennison, Crissy DeSimone
Producer: Malia Rose, Kendra Desai

The Studio

Color Audio Post
Partner, Mixer: Kevin Halpin.
Mixer: JD Heilbronner
Partner, Executive Producer: Jeff Rosner

Equipment Rental
Hello World Communications
Feature Systems

Gerry Graf: Gene Ruffini
Tor Myhren: Jim Murtaugh
Rob Reilly: George Riddle
Nurse: Stevie Steel
Tiffany Rolfe: Marie Wallace
Ted Royer: Frank Ridley

Istros Media Corp.

All films were shot on location at Droga5

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