Booking.com Follows the Crazy Life of a Booking Hero in W+K's New Campaign
Wieden + Kennedy Amsterdam goes big in its new work for Booking.com, with a 60-second spot that tells the epic story of a "booking hero" whose knack for finding the perfect accommodations helps him...
View ArticleOld Spice's Terry Crews Has Some Advice on Personal Branding: You Shouldn't...
As Old Spice took to Grand Central Terminal this week to promote its latest line of nature-inspired scents, we caught up with brand spokesman Terry Crews to get his thoughts on personal branding. The...
View ArticleAn Ad Agency Punked Kanye West From Its Offices During Last Night's Flatiron...
Kanye West held an outdoor concert in front of the Flatiron Building in New York on Thursday night, but not everyone was completely welcoming. In fact, Partners + Napier's NYC office (at 11 East 26th...
View ArticleMicrosoft's Valentine's Advice: Break Up With Siri and Start Seeing Cortana
Ever since Microsoft introduced Cortana, its personal assistant for the Windows Phone, it's been slamming Siri for her vanity and uselessness. Now, for Valentine's Day, it's proposing that you give...
View ArticleDun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic
SpecsWho Bob CarriganNew gig CEO, Dun & BradstreetOld gig CEO, IDG CommunicationsAge 49What specifically is Dun & Bradstreet able to do for advertisers now? We have applications for procurement...
View ArticleThe Future of Advertising Still Rests on the Art of Connecting Brands and...
A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. I disagree. Advertising has always been about...
View ArticleAd Campaign Hilariously Wants to 'Save the Bros' From the Junk in Protein Shakes
You probably didn't know bros were an endangered species. Dairy brand Organic Valley is out with "Save the Bros," a mock PSA asking for help weaning musclebound dudes from conventional protein shakes...
View ArticleAd of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt...
Prestin Persson really drives men wild in Ford's "Speed Dating" prank for the Mustang. Persson, a leading stunt car driver, was hired by the automaker for a prank video from Team Detroit and...
View ArticleHow Jesus and His Marketing Team Came Up With the Craziest Ad Stunt in History
Jesus Christ pulled off some pretty impressive brand stunts in his day: turning water into wine; healing the blind; feeding the multitude with the loaves and fishes. But when it came to one of the...
View ArticleThis Pizza Brand's Outdoor Ads Are Hard to Notice, and That's the Point
Making out-of-home ads that are hard for people to see sounds like a terrible idea. But Daiya Foods does just that with clever ad placements in a new campaign that plays off the line, "It's easier to...
View ArticlePeter Mayer Advertising Infuses New Orleans Flavor in National Campaigns
SpecsWho (l.) president Mark Mayer; CCO Josh MayerWhat Full-service advertising agencyWhere New Orleans Just like its clients, Peter Mayer Advertising has its roots firmly planted in the culture and...
View ArticleIkea Develops Its Own Emojis, for When You Need to Text About Swedish Meatballs
Men and women would get along better if they just had more domestically themed emojis to help them communicate properly in their text messages, says Ikea. The Swedish furniture maker and brain-hacking...
View ArticleMom Goes Fast and Furious in a Minivan in Famous Footwear's 'Momkhana' Video
Parents who are perpetually late in dropping their kids off at school, take note. This new Famous Footwear video shows you how to arrive on time and in style. It shows stuntwoman Shauna Duggins...
View ArticleVote for the Best GIFs of the Year From These 55 Insane Nominees
It's the moment you've been waiting for—the 2015.GIFYS. What are the .GIFYS, you might ask? They are, obviously, an awards show for the best animated GIFs on the Internet—as nominated by a panel of...
View ArticleAd of the Day: Cadillac's 'Dare Greatly' Launch Spot Has Teddy Roosevelt but...
I'm not sure Cadillac's "Dare Greatly" spot—ushering in a big new campaign that will break Sunday on the Oscars—will ever win any awards. But the commercial, among the automaker's first efforts from...
View ArticleSex Toy Company Makes a Movie, With a Special Trailer You Can't Watch Alone
LELO, the luxury sex toy brand, is getting into the movie business. And fittingly, it's sexing up the marketing around it with a pretty creative interactive trailer. The trailer is called...
View ArticleAd of the Day: Adobe Celebrates 25 Years of Photoshop With Colorful Oscars Spot
When you think of Photoshop these days, you might well envision fashion models being airbrushed within an inch of their lives. But there's so much more to the image editing software, as Adobe reminds...
View ArticleA Horrifying, Hilarious Look at What Today's Top Creatives Will Look Like in...
Sure, renowned advertising creatives Gerry Graf, Tor Myhren, Rob Reilly, Tiffany Rolfe and Ted Royer are riding high these days. But things are about to come crashing down in a serious way. The AICP...
View ArticleIs Cannes Ready for a 'Lioness' Category for the Best Pro-Woman Advertising?
A creative team from DDB Sydney gives the Cannes Lions logo a sex change—and proposes a "Cannes Lioness" category—as a way of challenging the creative festival to reward work that reverses the trend...
View ArticleOscars Relive the Glory of Past Winners in Stirring Ads for Sunday's Show
The Oscars are just around the corner, so now's as good a time as any to start amping yourself up by revisiting past highlights. And the show's producers, with help from 180LA, are making it easy to...
View Article