Everyone and their personal brand logged on to social media on Sunday night to let their followers know how much better they are than movie stars. Meanwhile, actual brands spent the night unabashedly making it all about themselves—instead of throwing shade on celebs.
Some tried to have a real-time marketing moment, but among the flurry of thematic entries, most seemed preplanned. Check out some of their efforts below.
—From the red carpet:
—Lots of brands paid homage to Ellen's epic group selfie from last year:
Throwback to last year's awards show! pic.twitter.com/kgf4Mt3L8i— SUBWAY® (@SUBWAY) February 22, 2015
—Farmers Insurance and M&M's were both thrilled by J.K. Simmons' win, as he endorses both brands (he's the voice of the Yellow M&M):
—PetSmart scored with this real-time tweet, after Birdman won Best Original Screenplay and one of the winners thanked his dog Larry:
—So many versions of the Oscar trophy, too:
wow omg thank you I'm so surprised first I'd like to thank my mom, she's an oven, and my dad, he's a freezer. pic.twitter.com/orwBCCeYK3— Pete Zaroll (@totinos) February 23, 2015
—One brand even paid homage to the Emmy trophy, for some reason:
I'd like to thank the burger academy. It's an honor just to be NOM-inated. pic.twitter.com/yFYoDAmLME— Jack in the Box (@JackBox) February 23, 2015
—Among the best of the rest:
Film editing is the crust. Sauce is like visual effects & cheese is sound edit COME ON GUYS JUST TRYING TO MAKE THESE CATEGORIES INTERESTING— DiGiorno Pizza (@DiGiornoPizza) February 23, 2015
One of his wingmen is an actual bird. #BestOriginalScreenplay— Dos Equis (@DosEquis) February 23, 2015
ok but how many awards will this tasty hit win? pic.twitter.com/mRXFtb3dfE— Denny's (@DennysDiner) February 23, 2015