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Dove and Twitter Team Up to Address Hateful Tweets About Beauty on Oscar Night
Coca-Cola didn't have much success turning nasty tweets into nice ones as part of its Super Bowl campaign. But now, Dove—in partnership with Twitter itself—will try to do something similar during...
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Coca-Cola Spreads Happiness Online With Emoji Web Addresses
Coca-Cola hasn't had much luck making the Internet a happier place lately, but maybe this will help—a fun campaign from Coca-Cola Puerto Rico that puts smiley-face emojis right in the brand's web...
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Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos
Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet made these two amusing videos (in what looks like Michael's house from GTA5) explaining how to...
View ArticleAdweek's Top 5 Commercials of the Week: Feb. 13-20
There was plenty of light mockery in this week's best ads—with bros, Jesus and men on blind dates taking the brunt of it. Throw in impressive spots for Adidas and Adobe, and we have our five top...
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Alan Cumming Shows You Suggestive Things to Do Besides Sex in Ad Targeting...
Saatchi & Saatchi uses suggestive visual humor, and deadpan delivery from actor Alan Cumming, to skewer the U.S. Food and Drug Adminstration's rules around donating blood. At issue is a recent...
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What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes
What is branding? You could spent a thousand years reading a million books on the subject. Or you could watch the two-minute video below, which tries to capture its fundamental essence—with snazzy...
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Ad of the Day: Comcast Beautifully Shows How a 7-Year-Old Girl Who Is Blind...
Here's an ad that should be a show-stopper during the Oscars on Sunday night. The beautiful 60-second spot from Comcast tells the story of Emily, a 7-year-old girl who was born blind. Comcast asked...
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Brands Turn Back the Clock and Show Us the World #IfThe80sNeverStopped
The 1980s were a special decade. Disco was experiencing its death rattle; Ronald Reagan was the president for almost the entire span; cellphones were as big as bricks; and fashion, oh the fashion was...
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Ad of the Day: Scorsese Narrates Apple's Oscars Spot About Not Just Dreaming...
Apple scored Hollywood royalty in the form of Martin Scorsese for its latest iPad commercial, which got prime placement on Sunday night's Academy Awards—with the legendary director narrating the...
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Christopher Guest Channels Best in Show for Brilliantly Bizarre PetSmart Ads
If you were a fan of Christopher Guest's classic movie Best in Show, PetSmart has the perfect campaign for you. The brand, with agency GDS&M, hired the writer, actor and filmmaker to direct a set...
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Is This the Cutest Interactive Website Ever, or the Creepiest?
Bonpoint, the luxury French fashion house for children, wants you to play peekaboo with its child models. Fred & Farid Shanghai produced an interactive website for the brand, which asks for access...
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So, How Did Brands Do With Their Oscar Tweets on Sunday?
Everyone and their personal brand logged on to social media on Sunday night to let their followers know how much better they are than movie stars. Meanwhile, actual brands spent the night unabashedly...
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Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of...
Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the...
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Honda Teaches You to Speed Read in Three Ads That Go Faster and Faster
Honda teaches you to speed read in a series of ads which—in a nice nod to its vehicles—keep accelerating if you're up for a challenge. Apps have revolutionized speed read lately by displaying a single...
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This Agency's Weekly 'Clean the Fridge' Emails Are a Thing of Beauty
No workplace email gets trashed faster than a mass reminder to clean out the company refrigerator. Heck, I wouldn't even bother to open one. (Such an email, I mean. The fridge—I'd open that, sure....
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Reebok Is Quietly Emerging as a Challenger Brand to Contend With
For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be More Human" global repositioning,...
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Is Your Creative Director a Douchebag? Find Out With the Creative Director...
Is your creative director a douchebag? Before you reflexively blurt out yes, take a moment and put a little science into proving it. The Creative Director Douchebag Detector Device asks you to...
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Ad of the Day: Hello Flo Targets Moms With Painfully Funny 'Postpartum: The...
Hello Flo is growing up—sort of. The company has had two hilarious viral successes in advertising its Period Starter Kit for girls—with "Camp Gyno" (10 million YouTube views) and "First Moon" (30...
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Are Original Ideas Possible Anymore? This Video Makes Sense of the Creative...
We live on a saturated planet. At times it seems there's no room for originality. Ideas churn at breakneck speed, from the physical to the virtual world, and the world inside our heads. And in our...
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When the Escalators Died in Stockholm's Subway, Reebok Was There to Give...
If you're looking for an unconventional workout, Reebok might suggest carrying a stranger up a flight of stairs, just so he or she doesn't have to walk. Last week, when the escalators in Stockholm's...
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