Channel: Adweek Feed
Mark channel Not-Safe-For-Work? cancel confirm NSFW Votes: (0 votes)
Are you the publisher? Claim or contact us about this channel.

Salvation Army Turns #TheDress Into a Powerful Domestic Violence Ad


You thought the dust had settled on #TheDress. But today, The Salvation Army in South Africa released what just might be the most harrowing take on the viral phenomenon—in the form of a domestic abuse PSA.

"Why is it so hard to see black and blue?" reads the headline.

Copy reads: "The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women."

Agency: Ireland Davenport.

Click the image below to enlarge:

Latest Images

Trending Articles