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Plastic Bottles Dream of Thrilling Future Lives in Keep America Beautiful's...
Every plastic bottle in your bathroom dreams of a better life. At least, they do in Keep America Beautiful's new recycling ads from Pereira & O'Dell. The next phrase of the "I Want To Be Recycled"...
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Agency Allegedly Wins Vans Project. Or Not. Just Stop Asking Questions, Please
Agencies like to trumpet their account wins in breathless emails, but here's a press release that plays things closer to the vest. It seems Catch New York has been hired by Vans for an "extra super...
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Vince Vaughn's Hilarious Stock Photos Were Made From These Equally Ludicrous...
By now, you've probably seen Fox and Getty's wonderful promotion for the movie Unfinished Business, with Vince Vaughn, Dave Franco and Tom Wilkinson posing for boringly clever stock photos. Well, it...
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Watch the Most Strangely Hilarious Addy Awards Best of Show Acceptance Speech...
A bizarre campaign won Best of Show at last Friday's Addy Award ceremony in Lexington, Ky. And so, fittingly, its creators made a bizarre acceptance speech to go with it. The winning campaign was...
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Jägermeister Takes Handcrafted to Next Level With Three Incredible Wooden...
We've seen plenty of ad campaigns that have handcrafted elements meant to evoke some handcrafted aspect of the product. (Patron tequila's ads from 2013 were particularly lovely.) But Deutsch New York...
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Pornhub Is Getting Into Wearable Tech With the Wankband. Yes, the Wankband
Pornhub is nothing if not savvy with its marketing, as seen in previous stunts like crowdsourcing a safe-for-work ad campaign and going big with a (short-lived) Times Square billboard. Now, the...
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The Bruised Woman on This Billboard Heals Faster as More Passersby Look at Her
Here's an interesting use of facial recognition technology on billboards—to do something a little more inspiring than target you with the right products. To coincide with International Women's Day...
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Ad of the Day: Air France Takes You Inside the Dreamiest Airplane Cabin Ever
Air France embarks on a lavish flight of fantasy in this trippy 45-second global commercial by BETC Paris. Directed by film collective We Are From LA (which also directed Pharrell's "24 Hours of...
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Salvation Army Turns #TheDress Into a Powerful Domestic Violence Ad
You thought the dust had settled on #TheDress. But today, The Salvation Army in South Africa released what just might be the most harrowing take on the viral phenomenon—in the form of a domestic abuse...
View ArticleAdweek's Top 5 Commercials of the Week: March 1-6
Love was in the air this week, as three of the five spots on this week list are romance-themed (though one has a seriously unromantic twist ending). The other two, for Geico and Skoda, played cleverly...
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Chicago Ad Fed Likens Creative Skill to Penis Size, Angering Those Without a...
It's not just dudes in the Chicago ad scene. But promos for the city's American Advertising Awards show, happening next Wednesday, certainly seem to think everyone has a penis."Who measured up?" says...
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adam&eveDDB Changes Its Name to eve&adamDDB for International Women's Day
There's lot of marketing around International Women's Day this Sunday. And now, London agency adam&eveDDB has joined in with a symbolic gesture—changing its name to eve&adamDDB for a couple of...
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1840s Prospectors Find the Mother Lode of Liquid Gold in CP+B's First...
Kraft has changed how it defines consumers who eat Velveeta, from age and gender (millennial males) to mindset (fun people who like to indulge). As such, new ads for Velveeta Shells & Cheese...
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Ad of the Day: Microsoft Urges Girls to Stick With Science on International...
Add Microsoft to the list of companies touting support for young girls who like science and engineering. The tech giant celebrated International Women's Day on Sunday, and Women's History Month...
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People Ignore a Giant Lump Growing on a Street in This Clever Cancer PSA Stunt
Never underestimate people's power not to give a damn about what's right in front of them. We've seen this time and again in outdoor ad stunts, and this latest one from AMV BBDO in London is quite...
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Mercedes Accelerates to Its Top Speed in Real Time Through 4 Short Ads
These four brief ads from Jung von Mott illustrate, in real time, just how quickly the Mercedes-AMG GT S accelerates from 0 to its top speed of 310 kilometers per hour (roughly 193 miles per hour)....
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Toyota Challenges Meteorologists to Drive Around With Sunroofs Synced to...
Everyone loves to complain about the weatherman messing up the forecast, but Toyota decided to actually do something about it. At least, that's the premise of this new reality-style ad for the...
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Apple Watch May Be the Future, but Its First TV Ad Borrows From the Past
For a product Apple hopes will be revolutionary, the first TV commercial for the Apple Watch, unveiled today, had an instantly recognizable style. And no wonder—it's a style that's gained no small...
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Here’s Why Your Favorite Brands Are Making Their Own Emoticons
Cute-Crazed. Selfie-Obsessed. Bad Happy. These are just three of the names of Mentos' new branded emoticons, or "ementicons," which will soon be available for the mint brand's socially savvy fans to...
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4 Mobile Innovations That Are Hastening the Decline of Desktops
Earlier this winter I joined several hundred investors at Helsinki's annual Slush event, which started in 2008 as a cozy gathering of Nordic entrepreneurs and has since grown into a leading conference...
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