Ikea does a ton of marketing worldwide, but its looniest ads come from one agency—BBH Asia Pacific. Just in the past year, it made the hilarious "Bookbook" ad, imagining the Ikea catalog as a futuristic gadget, and the parody of The Shining for Halloween.
Now, BBH and Ikea take you inside the bedroom, promising to "improve your private life" in this latest spot—which is quite suggestive, pun filled and faux retro in parts.
Between Ikea and Durex, advertising is certainly bringing couples closer this week.
CREDITS
Client: Ikea
Agency: BBH Asia Pacific
Executive Creative Director: Scott McClelland
Creative Directors: Tinus Strydom, Maurice Wee
Senior Art Director: Janson Choo
Senior Copywriter: Khairul Mondzi
Business Director: Tim Cullinane
Associate Account Director: Manavi Sharma
Project Director: Lesley Chelvan
Producer: Wendi Chong
Head of Film: Daphne Ng
Social Strategist: Josie Khng
Director: Carlos Canal
Production House: Freeflow Productions
Editor: Jason Denning
Postproduction House: BlackSheep Live
Audio Production: Fuse Audio
