OK Go has collaborated with plenty of brands—including Chevrolet, Google, Samsung and State Farm—on its own music videos. But here is the first truly traditional commercial the band has ever filmed. Though of course, this being OK Go, it's far from typical.
The ad, which the band worked on in China for much of February, is for the Chinese furniture store Red Star Macalline. Full of optical illusions, it visually references OK Go's 2014 video "The Writing's on the Wall" (which the band later accused Apple of ripping off) but is set to another OK Go track, "I Won't Let You Down" (a remixed version by drummer Dan Konopka).
Hear the band talk about the project here:
CREDITS
Director: Damian Kulash Jr.
Co-Director, Creative Director: Mary Fagot
Executive Producer: Fung Ni
Director of Photography: Luke Geissbuhler
Art Director: Julius Mak
Production Manager: Bihong Chan
Assistant Director: Joan Chen
Photography Group:
Steadicam Operator: Alec Jarnagin
First Assistant: Kenan Qi
Assistants: Xinfeng Zhang Hongyan, Zhang Yanru
Equipment: Wei Pang
Digital Image Engineer: Tiger
Equipment Company: Yiying Shanghai
Lighting Group:
Lightman: Kok Kin Wing
First Assistant: Jingdong Wang
Lighting Assistants: Bin Xu, Xinbin Jiang, Yongchao Hu, Chaoliang Wang, Yang An
Lighting Equipment : Chenjun Zhou
Art Group:
First Assistant: Ong Wan Hoong
Art Assistants: Harris Eddie Sequerah, Rae Chen
Props: Songyi Wu
Studio Factory Manager: Yubin Xia
Recordist: Yan Xia
Production Group:
Executive Producer: Xiaoming Tang
Production Assistants: Jojo Ying, Yuanbiao Wang, Yong Dong Longhui, Li Yi Zheng
Translators: Lingyi Chen, Yifei Gu
Runner: Chao Huang
Transport: Shuguang You
Casting: Fei Huang, Jingyuan Yuan
Choreography: Guanglei Zhang
Dancers: Weijia zhou, Chuanjing XU, Kaijie Wang, Xi Xu, Zhijing Cao, Yimian Song, Xuqin Hua, Wentao Fan, Qin Zhang, Xubin Geng, Chunmeng Yan
Costume:
Stylist Director: Mengjia Zhan
Stylists: Yuanjun Xiao, Shiqi Zhang, Yinghui Huang, Zhihui Wang, Chen Wang, Bin Lang, Huiting Wang
Postproduction:
Offline Editor: Fenny
TC: Jian Wang
Online: CiCi, Yuqian Jin
Post Producer: Jojo Ying
Postproduction Companies: Liveplus Shanghai, Film Vally Shanghai
Music Studio: Take One
General Planner: Red Star Macalline "Two Days Coming" Program
Agency: 25hours, Shanghai
Production House: Steam, Shanghai
Advertising Agency Executive Creative Director: Lei Tao
Advertising Agency Creative Director: Song Zhang
Advertising Agency Art Directors: Lei Shi, Binyan Huang
Account Director: Lingning Yan
Account Executives: Yan Huang, Da Li