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This Audi Emits Nothing but Water Vapor, So Its Billboards Are Made of That Too
Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice job of...
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McDonald's Launches the Big Mac Lifestyle Collection for Fans of Beefy,...
Taco Bell is calling McDonald's a disgusting communist pig, but McDonald's doesn't care, because McDonald's still has the Big Mac. And now, the Big Mac is getting its very first lifestyle collection...
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Can Karin Timpone Make Marriott More Millennial?
As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that—but no marketer knows it better than Karin Timpone. As global marketing...
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Why Cuba’s Best Cigar Is Still Hot (Despite a 52-Year Embargo)
It was Friday, Feb. 2, 1962, and President John F. Kennedy summoned his press secretary Pierre Salinger into his office for an urgent meeting."I really need some help," said Kennedy."What do you want,...
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Pets Are Exciting Multi-use Tools in These Fantastic Infomercials for an...
Cats aren't just great alarm clocks. They're also excellent sleeping masks. Two gag infomercials for the Animal Foundation animal shelter in Las Vegas (created by agency R&R Partners) hawk...
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OK Go's First Official Ad Is for Chinese Furniture, and It's Full of Optical...
OK Go has collaborated with plenty of brands—including Chevrolet, Google, Samsung and State Farm—on its own music videos. But here is the first truly traditional commercial the band has ever filmed....
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Here's What Happens When Stoners Try Actual Coffee at an Amsterdam Coffee Shop
Amsterdam is known for its famous "coffee shops," but coffee is not the main attraction. Amsterdam-based coffee brand Moyee hopes to change that—and make the city better known for coffee as well. But...
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Ad of the Day: PNC's Dreamy Commercial Imagines the Ultimate Fairy-Tale Wedding
Fairy-tale weddings aren't seen as particularly cool in advertising these days, not since the industry discovered girl power. (As those famous Mercy Academy ads reminded girls back in 2013, when the...
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Famous Foes Square Off and the 'Best Idea Wins' in Ads for the 2015 Clios
In life, as in advertising, the best idea usually wins. That simple insight informs McCann's campaign for the 2015 Clio Awards, featuring pairs of famous foes—Nelson Mandela and Hendrik Verwoerd, the...
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Ricky Gervais Phones In These Hilariously Honest Ads Introducing Netflix to...
Ricky Gervais is the ultimate anti-pitchman in this amusing set of ads for Australian broadband and cable company Optus, promoting its deal to bring Netflix to the country. The creator of The Office...
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Jaguar Attempts an Insane High-Wire Crossing of the River Thames
Did Jaguar's high-wire stunt above the River Thames in London make a big splash? You'll have to watch and find out. Suspended about 60 feet above the murky depths at Canary Wharf, Jim Dowdall, a...
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Pro Stars Morph Back to College Selves in NBA's Striking March Madness Ads
The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA...
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Ad of the Day: Knorr Sends Mom to the Arctic to Surprise Daughter With...
Advertisers are in love with short branded documentary films these days that are built around some sort of surprise for one of the main characters. The idea, in fact, has become clichéd—meaning a lot...
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Tiny People Struggle to Make a Fruit Drink in This Fun and Ridiculous Indian Ad
Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size. It works great in this campaign for Frooti, one of...
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This Art Director Beautifully Redesigns Homeless People's Signs
America's homeless face myriad challenges, from mental illness to problems with addiction and substance abuse to amateur typography. The last of those is something that a Chicago art director is...
View ArticleAdweek's Top 5 Commercials of the Week: March 20-27
It was a varied week in commercials, from propaganda to punch lines. Check out our picks for the week's best spots, and vote for your favorite.
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Volvo and Grey London Invent an Invisible Paint That Lights Up Cyclists at Night
Safety is a huge part of the Volvo brand. And now, the automaker, with help from Grey London, is extending the concept beyond its own drivers—to cyclists with whom they share the road—and beyond...
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Watch a Calligrapher Perfectly Draw Famous Logos From Scratch With Pen and Ink
Remember when you were in middle school and you would doodle the logo of your favorite band on your Trapper Keeper? The Led Zeppelin logo, or Tupac's face, or the Grateful Dead bears? You'd feel like...
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Ad of the Day: OPI Brilliantly Creates a Whole Alphabet From Drops of Nail...
Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. A sassy, gorgeous new campaign from the nail polish company, created with...
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Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One
Can we be even more like Mike? Gatorade's 50th anniversary celebration continues with three spots from TBWA\Chiat\Day, each reimagining the iconic Michael Jordan-inspired "Be Like Mike" jingle we've...
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