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Intuit Brews a Special Beer for Accountants Only Called CPA IPA

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Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit.

Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. To promote it, the company partnered with a local brewery to make a special beer for accountants only—CPA IPA. It then bought ads in the Rhode Island press touting happy hours across the state, where accountants enjoyed some free beer to de-stress. (Intuit chose Rhode Island because it's a smaller market and because craft beer is big in the Northeast.)

Of course, only one agency could possibly create a CPA IPA ad. Yes, it was done by RPA.

More images and a video below.



CREDITS
Client: Intuit
Agency: RPA
Executive Vice President, Chief Creative Officer: Joe Baratelli
Senior Vice Presidents, Group Creative Directors: Nathan Crow, Adam Lowrey
Associate Creative Directors: Joao Medeiros, Alex Goulart
Designer: Lauren Geschke
Senior Art Director: Jessie Echon
Photographer: Mark Tripp
Art Buyer: Jessica Fedynyshyn
Producer: Annie Boyle


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