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Ad of the Day: Neil Patrick Harris Comically Pitches Heineken Light Money...
The comically reluctant celebrity endorser can be a fun character, when done right. Ricky Gervais practically perfected it last week for Optus and Netflix in Australia. Now, Neil Patrick Harris...
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This Beautiful PSA From Spain About Embracing Life Keeps You Guessing Until...
A new Spanish PSA from Publicis wants you love life, and not ruin it entirely. Hang picture frames, go running through the woods, get a tattoo, play rugby or hang out on a mattress somewhere. There's...
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Pep Boys Mechanics Reflect on Gender in SNL's Perfect Spoof of...
The Internet didn't tolerate Starbucks' #RaceTogether promotion about racial awereness, and the coffee giant swiftly ditched the effort. But Saturday Night Live took notice, and brilliantly skewered...
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American Greetings Hopes to Provoke a Groundswell of Gratitude With the...
American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives. Two-time Oscar winner Barbara...
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Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign
Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco has created...
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Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings...
Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out—and...
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Intuit Brews a Special Beer for Accountants Only Called CPA IPA
Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online...
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The Participation Agency Builds Crazy Out-of-Home Campaigns
SpecsWho Ruthie Schulder (l.), president; Jessica Resler, creative directorWhat Experiential marketing firmWhere New York Even people who don't live in New York know that New Yorkers have no living...
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The Labels on These Clothes Tell the Tragic Stories of the Workers Who Made Them
The label on a piece of clothing might reveal something about its provenance, but it hardly tells the whole story. The Canadian Fair Trade Network wanted to change that. To draw attention to people...
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Ad of the Day: A Heroic Dweeb Doesn't Quite Get the Girl in This Funny French...
If you like a good twist ending, check out this French action-comedy spot for Mondelez's Tassimo coffee and Belvita breakfast cookies. It plays on classic (hackneyed) tropes—a nerdy guy makes for an...
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Pennzoil's High-Octane Aerial Stunt Shows a Dodge Drifting on a Floating...
Need a lift? Take this cool 90-second Pennzoil spot from J. Walter Thompson for a spin. Stunt driver Rhys Millen hurtles through the streets of Cape Town, South Africa, in a canary yellow 707...
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Jack in the Box Unveils the World's Largest Coupon, an 8-Story-High Monstrosity
I'm sure we've all had some unflattering theories about how Jack in the Box would achieve a Guinness World Record ("Most People Made Uncomfortable by Creepy Mascot" was my guess). But the fast-food...
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Why This Photo Was the Absolutely Perfect Way to Introduce the Deadpool Costume
On Friday, Ryan Reynolds tweeted out the first picture of the official Deadpool costume with him posing on a bear skin rug, à la Burt Reynolds, and the image is utterly brilliant and perfect in every...
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Suntory Whisky 3-D Printed the World's Most Incredible Ice Cubes
Advertising craft doesn't get more delicate than this. Check out TBWA\Hakuhodo's 3-D printed ice cubes, created for Japan's Suntory Whisky. The agency used what's called a CNC router to carve the...
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Ad of the Day: Jordan Himself Finally Appears in Gatorade's 'Be Like Mike'...
Gatorade has saved the best for last in its nostalgic, eight-week-long "Be Like Mike" campaign revival. In a 60-second video that went live this morning, we finally see present-day Michael Jordan...
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Homeless People Read Mean Tweets in This Heartbreaking PSA
People reading mean tweets is turning into a PSA genre. Last month, the Canadian Safe School Network took Jimmy Kimmel's hit comedy bit, usually featuring celebrities, and repurposed it as a potent...
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Butterfinger Bets a Million on Manny Pacquiao to Beat Floyd Mayweather
There's going to be some heavyweight marketing around the May 2 welterweight title fight between Manny Pacquiao and Floyd Mayweather. And Butterfinger is jumping early into Pacquiao's corner. The...
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Wieden + Kennedy Turns Its Website Back 30 Years, but Not for April Fools' Day
April 1 is known most places for pranks. But at Wieden + Kennedy it has a different meaning. The agency was founded on April 1, 1982, and celebrates Founder's Day on that date each year. This year...
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Ad of the Day: Meet the Coolest Guy in the World Who Happens to Suffer From...
Say hello to Stirling Gravitas, the most in-control man in the world. This dapper, mustachioed dude "of a certain age" tames lions by telling them to "Stay!" and smashes wooden planks with the power...
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This BMW Ad With a 'Crazy' Woman Has Angered Mental Health Advocates
Will a BMW commercial that's come under fire from prominent mental-health advocates get bounced from the NCAA men's basketball tournament telecasts? The controversy over the 30-second spot, which has...
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